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  • Post category:MARKETING
  • Post last modified:October 15, 2021
  • Reading time:5 mins read

Running an online business is not an easy task. It is a work full of anxiety and stress. But we are here to the rescue by providing you with tested and proven marketing techniques, to generate sales for e-commerce marketing. This article will act as a mentor to you and will help you to attract customers to your business.

In an ideal situation, when everything goes online then why can’t your business too? For a successful online business startup, we have listed some tested and proven marketing strategies for you below.

5. Make delivery options better than the rest

Not all e-commerce marketing plans require this, but if you have a weak connection with the customer, you can focus on your delivery process. You must reach out to your customers in the fastest way you can. For example, Jabong is well known for its fast delivery and the occasional expedited delivery for their regular customers. This is a tested and proven marketing technique that not only makes the customer feel privileged, but also helps the business to attract the customer. Does your business provide better delivery options than your competitors? Think of some great tactics to generate leads for your e-commerce venture.

4. Opt for a customer oriented concept 

Opting for a customer-oriented concept is an effective way to build a connection with customers. With this approach, your business need not invest much money or time into the sales campaign. For example, Myntra is well-known for hosting a contest every month to know better about the customer’s tastes and preferences. This attracts the customer and serves as a medium to generate leads for the e-commerce market. You can also read about: WHAT MAKES A GOOD COMPANY PROFILE CONTENT? in our blog.

3. Personalize all experiences

Building a review box seems easy at first, but it is not easy at all. You must ensure that your business has more positive reviews than negative ones. Reviews are the feedback on the services you provide to your customers. A majority of people decide according to the online reviews. Reviews are a type of tool that can be used to boost business sales. Higher positive reviews not only generate leads for the e-commerce market, but also helps to increase the loyalty program of the business. Read about the top marketing tips for any business, in our blog: TOP 10 MARKETING TIPS FOR EVERY BUSINESS IN INDIA.

Stay away from social media

2. Automate social networking sites 

Social media is a great tool for you to promote your business and attract the customer. Today people are engaged in social media day and night. You can always think to route your business through digital media and social networking platforms. Facebook, Instagram, and YouTube are some widely used sites and apps. You must explore the potential of these social networking service providers. Opportunities are vast and this medium will fetch you more customer attention in lesser time. But, you’ll need to plan for your social media strategy, to free up time for other major tasks of your business. 

For example, when you strategize a month’s social media posts once, you need not worry about it for the rest of the months. Automating social networking sites is necessary to attract customers and generate leads for e-commerce marketing. Know the best ways to advertise on social media, in our blog: BEST WAYS TO ADVERTISE YOUR BUSINESS USING SOCIAL MEDIA.

1. Develop an email marketing campaign

Email marketing is the most effective e-commerce marketing strategy because it’s one of the best methods to attract the customer and generate leads for e-commerce marketing. Not to mention, customers are always open to some special emails, even if they include basic advertisements. Experts suggest using an email marketing campaign to keep a link with your customers, to send them relevant information and to sell your product in the market. Know more about marketing strategy during a pandemic for inexpensive campaigns, in our blog: MARKETING STRATEGY IN TIMES OF CORONAVIRUS PANDEMIC FOR INEXPENSIVE CAMPAIGNS.

This is all about the major e-commerce marketing strategies. It is very important for an e-commerce business to garner the right attention and customer base to generate leads for e-commerce marketing. Hopefully, this list will help you in forming your e-commerce strategies. But if you have any other tactic to boost the e-commerce market, then let us know below.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.