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  • Post category:MARKETING
  • Post last modified:October 15, 2021
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A good marketing strategy is a prerequisite for successful marketing. Communicating the product with a tactical approach is a significant aspect in business. Startups are on a rise these days. Every other young individual is looking up for making a startup. This article delivers ultimate marketing strategies for a startup. Before knowing about the strategies, read about IMPORTANT MARKETING OBJECTIVES FOR A STARTUP WHICH CAN’T BE MISSED in order to know marketing objectives for a startup.

Watch the video or continue reading.

A marketing strategy is defined as a strategy which revolves around achieving the marketing goals in a systematic manner. It is a remarkable way to turn the prospective customers into actual customers. Undertake a proper market research before developing a marketing strategy. Following are the top marketing strategies for a startup:

Product should serve to increase sales for a startup

1. U3- useful, unique and ultimate product 

Your product should primarily serve the ‘U3’. This is a prerequisite in order to increase sales for a startup. Firstly, it should be of some use to the customers. Only then, he or she will purchase the same. For example, if the customer is a teacher, you can offer a pen. Secondly, the product must be unique. Everyday, we see thousands of similar products. The customer can choose any as all of them are same. What makes your product stand out is its uniqueness. Develop a creative and unique product. For example, if you have a milkshake shop, come up with creative ideas of making milkshakes. Thirdly, the product must communicate an ‘ultimate’ feeling to the customer. It should be the best of all products in the market.

Innovation and creativity is what sets your product apart from rest of the products in the market. Therefore, adapt to the upcoming trends regularly and innovate accordingly.

Understanding what the customer wants is an effective  startup promotion strategy

2. Match customer wants with what you offer

Offer flexible products to the customers. It should be open for any kind of modification required by them. Understand what the customer wants by posing questions in front of him. Analyse his or her approach towards the product. This will give you a better idea of what he or she wants. Once you get an absolute idea of the customer’s mindset, you’re in a better position to conduct the sale. This is the most effective startup promotion strategy. Finally, offer the product to the customer by modifying it accordingly. 

Planning tactical goals are a must to increase sales for a startup

3. Set goals according to the market within a confined budget 

A detailed market research is a must in marketing strategies for a startup. Understand the system of how the market works. For example, look up for places from where you can procure raw materials at the minimum cost and stay up to date with the emerging trends in the market. Follow GUERRILLA MARKETING: HISTORY, ORIGIN AND MODERN DAY APPLICATION to know unconventional, creative and interesting techniques in marketing.

Once you are well versed with the working structure of the market, you should proceed towards setting the goals. Since it is a startup, aim at minimizing the costs involved. For every goal you set, analyse the costs involved and minimize them. Tactical goals are a must to increase the sales for a startup.

social media provide an easy way to increase sales for a startup

4. Social media presence to get a wide reach

Maintaining an active presence on social media platforms is an useful startup promotion strategy. Create a Facebook page for your startup. Post regularly about your products and its features. This will ensure consistency in maintaining contact with the target audience. Make a profile for your startup on LinkedIn. Develop creative posts to connect with the audience. Social media platforms ensure a wide reach in the target market and provide an easy way to increase sales for a startup. 

good relationships with the customers is a productive point in the marketing strategies for a startup

5.Work upon building good relations

Focus on retaining customers by building good relationships. Give a personalized touch while conversing with the customers. This will make them feel more significant. Offer them discounts on bulk purchases. Work on developing various incentives and offers to make the customers coming back to you. Forming good relationships with the customers is a productive point in the marketing strategies for a startup.

All the above points can be used to develop productive marketing strategies for a startup. They are in the direction of a profitable tomorrow. All these require a right and dedicated mindset while being put into practice from your end.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.