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  • Post category:MARKETING
  • Post last modified:September 9, 2020
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One can do business in numerous forms. A business can deal with other businesses (B2B) or directly with the consumers (B2C). Starting a B2B business in India requires a step by step procedure that you should follow. Therefore, this article elaborates the steps to begin a B2B business in India.

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A B2B business is a form of business that involves direct engagement with other business organizations. Subsequently, one must adopt a systematic approach to kick start a B2B business in India. Listed below are the steps to start a business(B2B) in India. Alternatively, you might also want to consult one of our executives to know about the process in detail. Click here to contact us.

1.Start by choosing a product after a thorough product research HOW TO ESTABLISH A B2B BUSINESS IN INDIA- THE CHECKLIST

1. B2B business in India: Start by doing a product research 

You should evaluate the product in the following terms:

  • Investment requirement 
  • Its procurement system 
  • Its feasibility structure 

Thereafter, you should look at the product from the customer’s point of view. Hence, you should ensure that the product is having sufficient demand in the market. In India, there is a lot of competition in almost every industry. Hence, it is important to carefully decide the product for the initial launch.

Go through our blog B2B MARKETING IN INDIA: PRACTICAL KNOWLEDGE, COST, AND RESULTS to learn more about B2B Business.

2.Do a market research catering to the product HOW TO ESTABLISH A B2B BUSINESS IN INDIA- THE CHECKLIST

2. Do a market research for a successful B2B business in India

While starting a B2B business in India, a market research is necessary to understand a market’s way of operation. Firstly, you can conduct a market research for your product using surveys and questionnaires. You can use surveys to get an idea about the product’s stakes in the market. Secondly, you can collect data about the market via interaction with others and analyzing the surveys. You might want to have a look at the services offered by us, for gaining assistance in this and other aspects.

3. B2B business in India: Choose a target market    HOW TO ESTABLISH A B2B BUSINESS IN INDIA: THE CHECKLIST

3. B2B business in India: Choose a target market

In a country like India, which has a diversified population, it is very important to clearly identify the target audience. You should start looking at a broad market. After that, analyze the numerous variables linked to the market. The demographic, psycho-graphic and geographic variables of the market should be enlisted.

An in depth analysis of all three variables should be done. The information obtained from the research work should be matched with the customers desired by you for your product. This should be followed by narrowing down the broad market segment accordingly.

If you are new to the business world, check out our blog on A BEGINNER’S GUIDE ON HOW TO ATTRACT NEW CUSTOMERS TO BUSINESS.


4. Jot down the expenses involved for successful B2B business in India

You should jot down all the costs that selling the product involves and plan a budget. Costs of establishing a business are simply the costs that are incurred before generation of any income. Consequently, various costs are linked to starting a B2B business in India like wages to be paid, costs to promote a B2B business, fees paid to various professionals, consultants, purchasing of assets etc. Create a list of all these expenses and conduct a proper analysis.

Hiring an expert, who has the ground knowledge and contacts, is a very clever thing to do. If you have a trustworthy source in India, then he can help you get the best prices and deals with every thing. This would ensure that you are not cheated by the locals. Uni Square Concepts specializes in providing third party management services and assisting clients on various fronts.

5.Observe the competition in the market

5. Observe the competition in the market 

Competitions are an encouraging force to conduct a business. Therefore, you must look around in the market to get an idea about the competition for your product. It is significant to observe competition in the market as it works as a source of innovation to stand out in the market.

Moreover, competition enables you to understand the structure of your product’s market. Therefore, observation of competition is a very necessary step to invoke creativity in the organization’s operations.


6.Manage your finances in an optimal way HOW TO ESTABLISH A B2B BUSINESS IN INDIA- THE CHECKLIST

6. Manage your finances in an optimal way

Analyze your expenses and expected income in order to create a budget. Trim the costs wherever possible to manage expenses in an optimal way. After that, ensure that you aren’t overspending in any manner. You should make a provision to save funds, for future growth of the organization. Along with this, you can create an emergency fund to meet with the future contingencies.

Above all, these steps aim at providing a kick-start to establish a B2B business in India. You just need to combine hard work with all these steps to successfully start a B2B business.

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Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.