Are you a content writer who has no idea how to write a good company profile content? If yes, then we are providing you the most valuable company profile writing tips. These tips will not only tell you how to write a company profile that is good enough to get published, but also serve as guidelines when you are framing your work.
A company profile is like a summation of all the qualities and functions of a company or an enterprise. It is a summary of how a company wishes to be perceived by both consumers and stockholders. It depicts the effectiveness of the institution when it comes to performance and delivering results. A company profile is the first thing people notice, when they investigate into the company, therefore a good company profile content is vital in order to win a good first impression and attract customers and stockholders. Here are some company profile writing tips that will guide you while you write a company profile.
1. About us
This portion is the first thing readers read and sets the tone for the rest of the profile content. It generally consists of 300-400 words and gives a very basic overview of the company; when it was founded and who founded it, its services, the people behind it, its technological equipment and facilities and its credibility. It talks about what the company was originally founded for and what it has developed into over time.
The first line of the about us content is very important. It should start with the name of the company and clearly describe what the company does. It should be precise and self explanatory. The reader should be able to know about the company’s business, by reading just the first line.
The about us content should enable people to view the company in the best light possible. It is one of the aspects you need pay a lot of attention to, in order to write a good company profile content. If you are hiring an agency for curating your company profile, do keep these things in mind about the WRITING SERVICES OF GOOD AGENCIES: 5 THINGS TO EXPECT.
This portion consists of one or two lines depicting the company motto or what the institution stands for. The mission has to be carefully thought out because it is the aspect that separates the particular company from the rest of the competition. It has to be something clever, original and creative to keep the company’s reputation fresh. It should not be boring or long or tiresome as that may deviate the customers.
A mission is usually written like a statement in a single line.
One of the company profile writing tips we can give you is to work on writing the company’s vision. The vision comprises of how the company wants to grow and if there is any other business it might delve into in the future. The vision gives people an idea of the path that the company will follow and where it leads to. It also gives an idea of how hard the people involved in the company are willing to work to take it to the destination mentioned.
Like the mission, the vision is also usually written like a statement in a single line.
4. Core Values
All institutions are build upon some core principles that guide them in their path. In this portion, one should list down these values that are an integral part of the company. For example, a company producing synthetic fibers could list their core value as being environment-friendliness as they do not involve trees to make their product.
Core values may be written in paragraph or in points. many writers prefer to write a short introductory paragraph for the core values and then follow it with points.
When the mission and vision are combined with the core values, together they form the philosophy of the company.
5. Services/ PRODUCTS
This is the core element of all company profiles. It lists the services or the products of the company in detail and talks about the end product. It talks about all the company resources and the equipment, how many people work there and what kind of facilities it specializes in. This could make or break the company content as it has to be very specific and extremely detailed. The section has to be honest and exemplary, written in a manner that makes the company the best among its competitors. It is an essential part of good company profile content.
This portion lists the quality of the employees as a single unit or it may mention the abilities and resources of the founders and CEOs who are an integral part of the system.
7. Contact Details
This portion should list the address of the company office, its phone numbers and email IDs so that the customers and stockholders should be able to reach it. When you are wondering how to write a company profile, you must keep in mind the tone and vocabulary of the profile. Different companies would demand different tones depending on what they specialize in.
For example, a fashion company would use words like ‘couture’ and ‘creme de la creme’ while a fast food chain would use words like ‘finger-licking’ and ‘lip-smacking’. The tone also differs from company to company; for example, a law firm would employ a professional, intellectual sophisticated tone while a candy manufacturing company would use a happy, easy and casual tone. A professional content writer knows what his client needs. If you are capable of write it by yourself, then here’s A THOROUGH GUIDE ON HOW TO WRITE PROFESSIONAL WEBSITE CONTENT that may help you.
As a content writer, you need to follow the above company profile writing tips and pay attention to subtleties in order to deliver exemplary work to your clients. Check out our next blog, in which we have highlighted some TIPS FOR DESIGNING A GOOD COMPANY LOGO.