Depending on business objectives and goals, choosing the right kind of app to build is the defining factor of your mobile strategy. There are a variety of factors to be considered when choosing whether to build a web, native or hybrid app. Native apps have become a popular choice for companies and entrepreneurs because of the number of benefits that they provide. This post talks about what are native mobile applications and how they can boost business growth.

In the mobile realm, the term native apps can be heard frequently. But what are native mobile applications? A native app is a mobile application that is coded in programming languages. These apps are considered to be the most reliable and provide high performance. They have access to the phone’s features such as camera, address book, microphone, etc. Some of these apps can be used without an internet connection. Most of the games on our mobiles are native apps.

Difference between native, web and hybrid applications

What distinguishes the native apps from web and hybrid apps is that they are developed for specific devices. For example, android apps are written in Java and Kotlin, iOS apps in Objective C and swift and windows and blackberry apps in C++. 

Web applications on the other hand are websites which feel similar to mobile app due to their interactivity features. They run on a number of web browsers and are written in HTML5 and JavaScript. Building a web app is the least expensive option, but the downside is that these can be slower and inaccessible through App Store. Moreover, without the app’s icon on the phone’s screen, users might not use the app frequently. 

Hybrid apps combine elements of native and web applications. They can be downloaded through app stores. These apps are easier and faster to develop than native apps and require less maintenance. However, the speed of the hybrid app depends on the speed of the browser, so the web apps are slower than native apps. Read about mobile app marketing, in our blog: MOBILE APP MARKETING: HOW TO INCREASE THE VISIBILITY OF YOUR APP.

Key benefits of native mobile applications

  • Hardware accessibility: Native mobile apps are compatible with complex hardware specifications of various devices like smartphones and tablets. So, they provide better user experience and smooth navigation. Another benefit is that businesses can get native apps customised as per their requirements.
  • Push notifications: Native apps boost user engagement through push notifications. These notifications can contain details of offers, discounts or deals which can engage users and contribute to business growth.
  • Updates: For native apps, users can report bugs, technical issues and share feedback. Companies can get the changes done and update the apps. Regular improvisations boost user engagement.

Read about app store optimisation, in our blog: APP STORE OPTIMIZATION: A KEY ELEMENT OF MOBILE APP MARKETING.

How to develop native mobile appLICATIONs for iOS and Android

The steps mentioned below are the framework to learn native mobile application development.

A. iOS

  • Start with an application concept
  • Plan the design
  • Create iOS developer account
  • Download xCode
  • Develop the application
  • Test
  • Submit for approval

B. Android

  • Come up with a concept and what goal you want to achieve
  • Draw a wireframe
  • Choose IDE and set it up
  • Create or acquire images
  • Build a layout
  • Write the code (usually in Java)
  • Implementation of advanced functionality
  • Debugging
  • Publish the app

With a large number of mobile device users, developing a mobile application is a good idea to increase visibility and engagement. Native apps outperform others because they are formed keeping in mind the hardware and software compatibility. Native mobile apps give more value to customer and take brand value to the next level. Hopefully, you now know the meaning of native android mobile apps and how they are different from hybrid or web apps. Keep in mind your goals and objectives before developing an app. If another kind of app would give better results, it is better to invest in that.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.