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  • Post category:DESIGNING
  • Post last modified:June 17, 2020
  • Reading time:5 mins read

A good graphic design is the driving force behind success in numerous fields. Building something unique and memorable is no longer an easy task. In today’s fast moving world, all the minds are working in the similar direction. Therefore, it becomes imperative to dwell on uniqueness. Certain tricks like experimenting with the scale, white space management, etc. can help you to achieve uniqueness. This article presents the basic fundamentals of graphic designing which can enable you to capture the customers.

Every graphic design is made for a purpose. A good graphic design enhances the communication of that particular purpose. You can create a good design by combining the aesthetic and technical aspects of designing. Following are the basic tips to learn professional graphic designing:

 basics of designing branding material and ads

1. Experimenting with scale

Visual hierarchy is necessary to maintain a proper flow in graphic design. It is achieved by correct placement of elements in the design. Keep the relevant elements of the design in a bigger size. Categorize the objectives of the design as primary, secondary and tertiary. Represent the primary purpose by making it prominent enough to get noticed. Another effective tip is to insert good effects into the graphic design, for example, blur effects, shadow effects, etc. Developing a depth for the primary purpose of design is another way of establishing a visual hierarchy. Visual hierarchy serves as one of the basics of designing branding material and ads.

fundamental of graphic designing

2. Step out of the box- break the rigid rules

There is a set of rules which govern the profession of graphic designing. It is important to follow rules of professionalism. However, restricting your imagination due to rule adherence isn’t always good. Understand the basic purpose of your design. Deliver it in front of the audience in an unconventional manner. Incorporate complementing elements into the design. They should contribute towards each other’s enhancement. The key lies in maintaining professionalism while being unique. This is an important fundamental of graphic designing.

negative space planning

3. Negative space planning

Negative space is also popularly known as the white space. It overcomes the ‘clutter’ element of the design. Simplicity plays a very significant role in effectively conveying a design. You can go for a busy design or altogether a graphic designed in a minimalistic way. The basic point of negative space is to enhance the legibility of a graphic design. It should be conveniently designed from the viewer’s perspective. Moreover, he should not feel suffocated by looking at the design. Planning your negative space is another fundamental of graphic designing.


4. Distinctive typography

The typeface used in your graphic design is significant for conveying the design’s purpose effectively. Stick to a single and consistent typeface in your design. You should pick up the typeface according to the purpose of your design. Choose it according to the colour of your background. Moreover, your typography must complement the other elements in your design. A distinctive and legible typography is one of the most significant fundamentals of graphic designing.

colour contrast

5. Contrast and cohesion- two key elements

Last but not the least, colours play a prime role in determining the effectiveness of a graphic design. They bring out the aesthetic factor in a design. Further, to enhance the visual appeal of a colour, contrast is used. Contrasting of colours is widely used to convey text. The right colours will automatically evoke the desired response on the customer’s end. Once you decide on colours and their contrast, maintain cohesion. Use them in a consistent manner to establish a sense of familiarity. Contrast and cohesion are two significant pillars to learn professional graphic designing.

All the above fundamentals serve as the basics of designing branding materials and ads. They are easy to implement and build a strong foundation for your graphic design. Keep these significant pointers in your mind while designing a graphic.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.