//TOP 10 DESIGNING PRINCIPLES: UNDERSTAND THE DYNAMICS BEHIND DESIGN AESTHETICS

TOP 10 DESIGNING PRINCIPLES: UNDERSTAND THE DYNAMICS BEHIND DESIGN AESTHETICS

TOP 10 DESIGNING PRINCIPLES: UNDERSTAND THE DYNAMICS BEHIND DESIGN AESTHETICS

Aesthetics are all around us. A creative vision is required to grasp the beauty from the surroundings. It is crucial to develop attractive and professional designs for commercial uses. For a designer, it is essential for him to understand the dynamics of effective design aesthetics. This article lays down the top designing principles to learn professional designing.

Designing principles enhance one’s creativity and provide with a pathway to produce professional output. They inculcate balance in your design and help in understanding the dynamics of effective design aesthetics. Following are 10 expert graphic designing tips to learn professional designing:

10 OF THE TOP DESIGNING PRINCIPLES: UNDERSTAND THE DYNAMICS BEHIND DESIGN AESTHETICS

1. Make the most of your negative space

Negative space is defined as the space around an object or image, in a design. Create compelling images, or simply experiment with the typography. Use shapes in unique ways. For example, you can use a circle to convey significant information. Don’t make it glaring and apparent. Be subtle and go with the flow. In short, making use of the negative space in an optimal manner is one of the top designing principles.


TOP 10 DESIGNING PRINCIPLES: UNDERSTAND THE DYNAMICS BEHIND DESIGN AESTHETICS

2. Advantageous use of texture

There is a huge variety of captivating textures around us. You should pick the right texture according to your design’s purpose and make the best use out of it. You can go for natural textures made up of natural elements. They impart a sense of warmth and vividness to the design. Or you can go for artificial textures, which are made up of surrealist objects. Use it intentionally or in a subtle way. An appropriate use of texture gives a depth to your designs. Making use of textures is an important dynamic of effective design aesthetics and one of the top designing principles.


TOP 10 DESIGNING PRINCIPLES: UNDERSTAND THE DYNAMICS BEHIND DESIGN AESTHETICS

3. Place grid for designing

This is one of the most important expert graphic designing tips. Master the art of using grids. They will make your content organised, along with helping you to speedly complete the work. Your design will have a natural balance and a consistent outlook. Properly structured design will enhance the overall credibility and authenticity of your design. This is one of the key pointers to learn professional designing.


10 OF THE TOP DESIGNING PRINCIPLES: UNDERSTAND THE DYNAMICS BEHIND DESIGN AESTHETICS

4. Manage the composition of your design

Develop a proper focal point for your design. All the elements should be kept at a balance. The content shouldn’t be too much. Make a minimal use of colours. Use complementary designing elements. For example, use images which complement each other. Moreover, the purpose of your design must be clear. Composition is a significant dynamic of effective design aesthetics.


TOP 10 DESIGNING PRINCIPLES: UNDERSTAND THE DYNAMICS BEHIND DESIGN AESTHETICS

5. Symmetrical designing

Symmetry is arranging similar elements on both sides of an axis. There are three types of symmetry: rotational, reflectional and translational. Use the right kind of symmetry according to the purpose of your designing. It imparts a sense of tranquility and vividness to your design. Moreover, the human mind is attracted to symmetry. Symmetrical designing is one of the top designing principles.


TOP 10 DESIGNING PRINCIPLES: UNDERSTAND THE DYNAMICS BEHIND DESIGN AESTHETICS

6. Incorporate transparency

Transparency fosters the interaction between the elements of a design. It brings out a ‘complementing sense’ in your design. Refer to various transparent designs and gather ideas. Use transparency in an intentional manner, to enhance your visual creativity. Incorporation of transparency is one of the emerging trends in the dynamics of effective design aesthetics.


TOP 10 DESIGNING PRINCIPLES: UNDERSTAND THE DYNAMICS BEHIND DESIGN AESTHETICS

7. Develop a visual hierarchy

Visual hierarchy refers to arrangement of the content in your design, according to the varying relevance. It imparts an order and flow to your design. It enables the viewer in spotting  relevant elements, as they are highlighted properly. Make use of tools like fonts, colours, lines etc. to establish a visual hierarchy. Developing visual hierarchy is an expert graphic designing tip.


TOP 10 DESIGNING PRINCIPLES: UNDERSTAND THE DYNAMICS BEHIND DESIGN AESTHETICS

8. Pick an ideal colour palette

Adding colour to a design is one of the most interesting parts of the designing process. However, an ideal incorporation of colours is essential. Use the right colour process for getting an appropriate colour palette. You can go for a light or strong colour palette depending upon the purpose served by your design. The colour choice has a significant impact on the overall visual appeal of the design.


TOP 10 DESIGNING PRINCIPLES: UNDERSTAND THE DYNAMICS BEHIND DESIGN AESTHETICS

9. Focus on typography

You have a wide variety of fonts to choose from. However, not every font will go with your design. Experiment with fonts. Using fonts belonging to the same family helps in attaining symmetry in the overall look of the design. Pick a distinct font palette, which complements your design. Typography forms another significant dynamic of effective design aesthetics.


TOP 10 DESIGNING PRINCIPLES: UNDERSTAND THE DYNAMICS BEHIND DESIGN AESTHETICS

10. Break the rules- stay unique

It is important to know the basic designing rules to learn professional designing. However, don’t restrict yourself. Don’t stick to the conventional standards of designing. You can go for incorporating asymmetry over symmetry, if the situation demands. Or in some cases, simply give a cluttered outlook in a professional way to your design!

All the above points serve as the top designing principles. Implement these in your designing process to come up with the best results. Moreover, it is must to understand all the above basics to learn professional designing.

Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts.