As a content writer, you might wonder what product content writing is? To write professional product descriptions, it is necessary to follow certain guidelines. If you want to know about the aspects of content writing for business products, keep reading.

Product content writing is a form of digital advertising. It involves creation of presence of brands and businesses online. It can be tricky because product content writing makes use of specific terms and phrases to attract customers. Here is THE BEST CONTENT WRITING TIPS FOR A PROFESSIONAL WRITER. All the creativity of the writer is harnessed to gain customers for a particular product.

With the advent of the internet, product content writing has emerged as a new way to market a product. It is both eco-friendly and has a worldwide reach. Following are the aspects of product content writing;


Talk about Features

Sometimes, the features can speak louder than the actual product in product content writing. It focuses on features. People love it when features are presented in bullet points. It seems like you are selling lifestyle to the audience. You need to narrow down the most attractive things that are specific to the product.

The more unique the features are, the better is the selling point. You do not just define the product’s persona but you are also defining the buyer’s persona. It all depends on how you present your product.

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Focus on the Brand’s Voice

Using the right words is a part of writing professional product descriptions. Different products demand different vocabulary. For example, in a restaurant promotion, one may use words like ‘lip-smacking’ and ‘finger-licking’. In a clothing line promotion, words like ‘trendy’ and ‘fashionista’ can be used. The words should create necessary urgency so that the customer is compelled to buy the product immediately.

The first 100 words of your product descriptions are extremely vital. Every word and sentence is carefully constructed to describe the product and convince the customer about its usefulness. HOW TO COMPETE WITH BIG BRANDS IN SEM usually is a way to get the top ad placements, more recognition and sales.

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Appeal to the Psychology

When it comes to content writing for business products, appealing to the customer’s psychology is important. The company may hold surveys or interviews for potential consumers to find out what attracts them. It is necessary to enable customers to get rid of buyer’s guilt. Thus, marketers use strategies like one-time offers, complimentary free products, combo products and so on. It also involves highlighting the uses of the product and giving huge discounts.

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Compare products with the Competition

You may show a bit of your competitive streak when it comes to product content writing. If you are a beginner, you should start participating more in content writing competitions. It will enrich your writing as well as competing skills and for that, here are the 5 THINGS TO KNOW BEFORE PARTICIPATING IN CONTENT WRITING COMPETITIONS.

Besides, you have to be subtle. You have to convince the buyer how your product is the best product in the market. You have to be very careful in presenting your brand. You cannot hamper the reputation of other brands but simply focus on presenting your brand as the best one. If you go too far with this method, you may be facing defamation charges from other brands. 

Writing professional product descriptions is a way of contributing to the e-commercial success. You must keep in mind the google updates and regulations when you are creating a product content writing. Along with that, you should not forget the demands of your client. If you follow all the above guidelines, you will produce excellent work in no time. Check out our next blog about PROFESSIONAL MARKETING WRITING, DIFFERENT FROM CONTENT WRITING.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.