Every content writer or freelance writer must have thought of creating a writing portfolio, when they began with their career. A writing portfolio can make or break opportunities for a person, as a content writer or freelance writer. This blog’s goal is to serve as a resource for people who are just starting in their careers. It will provide you with all of the efficient ways you’ll need to develop a content writing portfolio.

Read our blog on CONTENT WRITER’S REALITY, to understand the ground reality of content writers, and the misconceptions that people have about the same. 

To begin with, a beginner writer must understand the concept of a writing portfolio and the importance of a portfolio for a content writer. A content writing portfolio is a collection of your best writing samples. It is an effective way to showcase one’s professional skills rather than just writing about them. A content writer portfolio should have writing samples related to their niche, and most importantly should be published online. Only links to published pieces should be included in a writing portfolio. PDF or Word Document forms of articles look unprofessional, so usually, the links are submitted. The articles should be simple to navigate. Clients do not have time to go through extraneous content, thus a content writer portfolio should always be neatly and simply structured. It is also important to remember to write a content writer portfolio properly.

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1. CONTENT WRITing portfolio and resume: how are they different?

Everyone tends to confuse between a writing portfolio and a resume. No, they are not the same. Let us examine some of the significant distinctions between the two. Portfolios are far more extensive and elaborate than resumes. Portfolios also need more time than a resume. A resume is only two pages long, however, portfolios are professionally created, generally as a three-ring binder to demonstrate one’s talents and expertise. Consider portfolios to be a complement to resumes; they do not replace resumes, but rather serve to improve them.


2. NEED OF A CONTENT WRITing portfolio

You will be a more effective interviewee if you have a content writing portfolio. It will assist you in making a positive impression on the interviewer. When you put together the relevant skills, you will be able to easily answer questions asked by the interviewer. You may utilize your portfolio to demonstrate all of your work. You might also be interested in reading the following essential reasons why you need a portfolio:

  • To gain more work: This may be significant for freelancers who want to take on writing tasks. A writing portfolio will allow them to expose their work to a wider range of clients, resulting in additional business.

  • To acquire a job: If you’ve begun or want to work as a regular content writer, you should consider creating a complete writing portfolio because it will help you reach a broader audience and attract more companies.

You must also ensure that the portfolio is up to date, as you may require it for a promotion, abrupt layoff, or job change.

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3. Characteristics of a strong writing portfolio

  • Content and tone should be professional: First and foremost, it should be implied that the writing portfolio’s content and tone are professional. You may come across brands that aren’t as professional, but remember to keep your tone professional at all times.

  • Provide content that is appropriate for the target audience: As a freelance content writer, you will encounter a wide range of clients. You may like to work for companies that cater to your specific niche, or you may prefer to be flexible. In any case, provide writing samples that are relevant to the customer to which you are applying. For example, if you want to work for a customer that specializes in psychology, presenting writing samples geared toward the economics will be ineffective. You might like to contribute writings related to psychology.

  • Content that reflects your writing style: Content creation is a broad area. Every writer has their writing style. Provide writing samples that demonstrate your writing styles and represent your personality.

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4. You must include this in your CONTENT WRITing portfolio

As a general guideline, you should include work in your content writer portfolio that demonstrates your accomplishments and talents. You can also wish to include a statement on originality, which emphasizes that all of the work done is unique. You may also discuss your areas of expertise. Your portfolio might also highlight any big tasks that you have recently undertaken. Aside from that, you might add your résumé, accomplishment certificates, reference letters, awards, testimonials, and so on. You must submit relevant work samples. These should be published, and you should only offer links to these samples.

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5. Tips to build a strong WRITING portfolio

As we have discussed the relevant topics around a writing portfolio, this section will primarily deal with a few tips that will help you build a strong portfolio.

  • Publish a few pieces of writing in your content writer portfolio: Creating a portfolio as a beginner with little experience may be intimidating. Don’t be worried! Many websites allow users to submit their work for free. Before you start constructing a portfolio, create and publish a few pieces in your field. This will ensure that you have adequate material for your portfolio. Click here to read about interesting topics you can write about as a beginner

  • Writing for non-profit organizations: Again, this is intended for beginners. If you can’t locate any websites that will let you post for free, think about volunteering for a few organizations. You might create articles for them, and they will assist you in getting them published. Working for free may not appear to be a good alternative, but if you are a beginner, you should consider it because working for free is not harmful!

  • Review your work before constructing a portfolio: Before you begin creating your portfolio, go over all of your work and select the pieces that stand out the most. Clients will not have time to look at all of them, so include just the ones that are the nicest and provide insight into your writing style.

READ OUR BLOG ON THE BEST GRAMMAR EDITOR TOOLS AVAILABLE ONLINE, which will help you to edit and polish your work.

Many people, especially beginners, may find the effort of developing an effective portfolio to be intimidating. But remember to keep yourself calm. This blog will assist you in starting the process. Creating a portfolio should be a motivating experience. This will not only help you learn, but it will also provide you with valuable exposure if the work is of high quality. When you’ve finished your portfolio, be sure to share it with as many potential clients as possible!


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.