A freelance marketing copywriter‘s job is to communicate the benefits of investing in a specific product/service to potential clients. Marketing copywriters must keep in mind that to inspire action, they need to provide truthful copy work that is enhancing, expansive, and empowering to the clients. In this blog we have discussed the six most crucial elements to great copywriting.

A simple call-to-action will not cut it. Writing can be easy, but writing to persuade others and gather a loyal clientele requires a bit more precision. There are six essential factors to create great copywriting. They are mentioned below. If you are looking for knowing about the techniques of editing your copy, go through this blog instead: MAGICAL EDITING TECHNIQUES A COPYWRITING COMPANY WON’T SHARE WITH YOU.

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1. Empathy

To be empathic means to be aware and sensitive to others. In this case, empathy is crucial to broadcast your call-to-action and message to your target audience. One way to bring sensibility into your copy work is by thinking of and for the ideal clients. What and why are you offering? Will the clients benefit exponentially?

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2. Simplicity

Usually, if you’re an expert in a specific field, you may naturally communicate with vocabulary that only people in your work field will understand. So, make sure that the choice of words in your copy work is universal, simple, and straight to the point- without needing to provide an extensive explanation.

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3. Empowering tone

Use verbs that are inspiring, strong, and encouraging. Often, one word such as “heal” can have a potential lead scroll through to read an entire page and purchase your service/product. The tone of a social media post, email, brochure, etc., should always be uplifting and empowering.

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4. SEO driven

While this may be a no-brainer, SEO-driven keywords are vital to the success of your business. It is what keeps traffic coming in year after year. Identify the keywords you want to incorporate into your copy continuously so that you reach a wider audience. Know more about this topic in our blog on HOW SHOULD KEYWORDS BE INCORPORATED IN GOOD BLOGS.

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5. Short and concise

It does not matter what you’re selling – always make sure that your copywriting does not hold long sentences. You may think that you may not be providing enough information if you keep it short – but often, when marketing a product, the least amount of words does wonders – especially when they are striking and effective. It provides you the opportunity to form an intimate connection with the client when they choose to ask questions directly. We have compiled an entire blog on ARE SHORT ARTICLES VALUED MORE IN THE MARKETING WORLD? for to you delve more into this debate.

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6. Style

The style of writing refers to how you bring words together to form a coherent sentence. Is it conversational or formal? Think of your profession (lawyer style vs. healer style), and think about what age group your target audience is.

The six points mentioned in this blog provide a pathway for you to write a great copy. May these offer you a tint of direction and help you create exceptional copy work for your brand! You might also be interested in reading 7 EASY TIPS FOR EFFECTIVE CONTENT WRITING, that will help you grow in your professional.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.