The world of marketing never seems to stop growing and it is such a vital part of a business’s growth now that the number of people who consider a career in the field is getting higher and higher. With this popularity, naturally, comes an increased amount of competition, not to mention, quantity does not necessarily mean quality, making it harder for businesses to successfully hire a competent marketing manager. As such, this article is going to talk in more detail about the qualities that businesses should look for in a marketing manager.
Of course, while this list is very helpful, you may also choose to enlist help from recruitment specialists, who are proficient at recruiting the top candidates for a plethora of roles. Thanks to some specialists’ AI interfaces and bulk processing power, they are used frequently for high volume hiring, but their services can be catered towards more specific job roles such as a marketing manager instead. Mentioned below are the top qualities you should look for in a marketing manager.
1. Curiosity and Innovative Thinking
Your marketing manager must be open to a range of new ideas and also be able to understand a concept that, for many, would be difficult to grasp at first. In the same way that an architect can look at a piece of land and know exactly what to do, a marketing manager should be able to do the same with a product. They should be curious as to what the product is and why it has been created, which will lead to them gaining perspective on exactly how they are going to market it.
Creative types have always had a place in marketing, which will not change anytime soon. Thanks to their gifts of being able to come up with different ideas surrounding campaigns and slogans that can make a consumer feel a certain way, having a creative marketing manager is absolutely crucial. Sure, a lot of the tasks that a marketing manager takes on will revolve around working with others; however, they should be able to work creatively with others on a team and make the most of the amount of creativity on that team as a result.
3. Good People Skills
The customer is not always right in marketing, and so a good marketing manager needs to ensure they are keeping them happy, while still carrying out their role to the best of their ability. A lot of the time, this could involve disagreeing with a customer’s point of view on a color scheme or a slogan, but either way, the matter will have to be dealt with delicately to ensure the customer is educated, not insulted.
These same skills will also need to transpire to the people who are working under the marketing manager. A lot of what takes place in marketing and advertising will require clear communication and delegation. To ensure a happy work environment, the marketing manager should be able to do this in a friendly and constructive way.