Have you ever wondered why you should do SMM? Social media is a tool through which businesses can drastically enhance their visibility. It is also a great medium to engage with the target audience. Thus, many marketers are using social media to enhance their overall marketing strategy. This blog highlights the top social media marketing benefits and the scope of digital marketing. It gives reasons as to why you should do SMM.

Social media marketing uses various social networking sites for the promotion of a brand, products, or services. Even though there are many social media marketing benefits, many businesses don’t use it to promote themselves. The use of being active on social media is that it has the potential to increase sales. Here are a few ways in which social media marketing can improve the results of your marketing efforts:

1. Increased Brand Awareness

Brand awareness is one of the most important marketing goals. Advertising and promoting a brand through social media increases visibility and improves brand recognition. Posting regularly on social media allows businesses to engage with the target audience. Constant interaction increases brand awareness and also builds trust and reputation. That is exactly why the importance of social media marketing should never be underestimated. 

2. Higher conversion rates

One of the major importance of social media marketing is that it results in higher conversion rates. With increased brand awareness, website traffic increases which brings more opportunities for conversions. Thus, building an audience on social media can improve conversion rates and enlighten you as to why you should do SMM. Also read about the SEO tactics to increase website traffic, in our blog: TECHNICAL SEO TACTICS TO IMPROVE WEBSITE TRAFFIC.

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3. Better customer satisfaction

Social media is a communication channel. Replying to users’ comments on social media shows that the business wants to provide the best customer experience. If customers give good feedback or praise products, brands can thank them or suggest other products or services. In case of complaints, you can apologize and take the necessary actions to satisfy the customers. This shows that a brand is willing to listen to the customers’ needs.

4. Improved brand loyalty

Brand loyalty is one of the important social media marketing benefits. Better customer satisfaction ultimately leads to brand loyalty and attracts new customers as well. People are more loyal to the brands they regularly engage with on social media. Customers who are loyal, suggest brands to their family and friends, which increases ROI and conversions. Know the tips for good branding in our blog: TIPS AND POINTERS FOR GOOD BRANDING EVERY COMPANY MUST KNOW.

5. Cost-effective

When asked about social media marketing benefits, most marketers mention cost-effectiveness. Creating a social media profile is free and the paid promotion options that social media offer, cost lesser than other methods. It has been seen that just an hour of engagement with followers every day significantly increases traffic. Another reason why you should do SMM is that it has a better ROI.

6. Helps in gaining market insights

The importance of social media marketing lies in the fact that it allows brands to gain useful insights about the target market. You can know about the interests, needs, and opinions of your target market. Social media can be used to study demographics, build better customer profiles, and can help you to create tailored content.

Inbound Marketing

7. More inbound traffic and better SERPs rankings

It has been seen that regular use of social media improves search engine rankings. Posts on sites like Pinterest or LinkedIn show up in the search engine result pages. A social media listing might appear in the top search results as well. Social media marketing also brings more inbound traffic. Also know how to improve website traffic, in our blog: TECHNICAL SEO TACTICS TO IMPROVE WEBSITE TRAFFIC.

The benefits of social media marketing are numerous. More traffic, more conversions, better ROI, and better customer satisfaction are just the tip of the iceberg. Social media marketing benefits all types of businesses, big or small, and provides an opportunity to increase sales while minimizing costs. The sooner you start SMM, the sooner you will realize the importance of social media marketing in your business.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.