Brand websites are one of the key components of business growth and promotion. Taking escape rooms as a niche example, a website like the one of Breakout Escape Rooms evidently…
Digital marketing is considered as one of the best ways to promote and market products and services. Almost every entrepreneur on the planet is relying on the medium of digital…
When starting with search engine optimisation, performing a competitor analysis is important. This is because by knowing who the competitors are, how they are optimising their websites and what is…
Link building is a crucial factor for any SEO strategy. To rank well on search engines, marketers need to know how to build backlinks to their websites. Since a number…
XML sitemaps serve a very important purpose for Search Engine Optimisation which facilitates indexation. An XML sitemap basically gives crawlers preferred routes through the website of any business. This guide…
For businesses that have large websites, it is essential to have an organised structure and a smart internal linking strategy. Faceted navigation can help to solve a number of problems…
A well executed content audit on an annual or a biannual basis can be quite powerful in delivering insights into a website's blog. Yet, because of its complexity or the…
It is quite common to find questions regarding 301 redirect, 302 redirect and rel=canonical and when to use them on duplicate content. Many times website owners think that these three…
The foundation of search engine optimization is keywords. It is through the keywords that people search for businesses, products, or services on search engines. But how does one know, which…
Backlinks are a key factor for search engine optimization. They not only boost page ranking and SERP rankings, but also bring traffic to your website. The higher the quality of…
