There are approximately 3.6 million apps in Google’s app store and 2 million mobile applications in Apple’s app store. You have to make sure that your app stands out of thousands of similar apps. Thus, it is important to have a good marketing strategy, with a little know-how of basics of mobile application marketing. Good pre-launch and post-launch marketing efforts are required with even better mobile application SEO. This blog highlights strategies about how to increase visibility with mobile app marketing.
Mobile app marketing is the process of promoting applications developed for mobile phones and other ‘smart’ devices. It aims to retain the engagement of current users through mobile application SEO. Many app developers use several strategies to increase visibility with mobile app marketing. The right strategies help potential users to discover your app and also retain new users. So it is important that you know about the basics of mobile application marketing. Here are a few strategies that you can use to do search engine optimisation of a mobile app:
PRE-LAUNCH STRATERGIES
Start promoting the app before launch
By the time your app is in development, you would already know about your users. At this time, you have to find out ways to promote your app through the basics of mobile application marketing. Use YouTube ads, blogs, tutorials, etc. to get your app visible before launch. Marketing an app before launch creates anticipation and will generate interest in the target audience.
Start engaging with potential users
An app designed to satisfy the needs of users gets more downloads. Getting feedback from potential users is one of the basics of mobile application marketing. Reach out to influencers to get feedback and create necessary changes. Engaging with potential users helps you understand their needs better. With this way, you can create an app that they would love. It will also help to increase visibility with mobile app marketing.
Release Teasers
Release teasers and sneak peeks of your app through screenshots and short videos. This makes the targeted audience excited. They might even sign up for notifications or newsletters for the app.
Start a blog
Share information and engage the potential users through blogs. Not only does posting blogs about the process engage the audience, but you also get feedback. It creates an interest and anticipation about your app. A blog can keep users engaged and helps you to communicate with them after the release of the app too. It is the best way to increase visibility with mobile app marketing.
POST-LAUNCH STRATERGIES
Select the right category and keywords
Selecting the right category for your app makes it rank higher in app stores. It also makes your app visible to those users who search apps by categories. Putting it in the wrong category can harm your app’s rankings. Google play store allows users to report category mistakes. Apple App store on the other hand, reviews apps before they appear in the app store. If you choose the wrong category, Apple might reject your app submission.
Selecting the right keywords is important for search engine optimization of your mobile app. Keywords help you to maximize your traffic and increase visibility with mobile app marketing.
Create a unique app name having relevant keywords
For mobile application SEO, having a unique name with relevant keywords is crucial. Apps with keywords in their names are seen to rank higher. Not only does a unique name describe your app and sets it apart, but it also helps your app rank higher in app store listings.
Have a creative and persuasive app description
The description of your app must be optimized for the users instead of the search engine. An app description is basically your CTA, so make sure that it is compelling and engaging. List benefits, features and reasons to why the audience should use the app.
App logo design
Many times, app store visitors are drawn to certain apps because of their icons or logo designs. Icons should be able to communicate what your mobile application does. Don’t use too much detail or add words because app stores usually scale down the icons. Create an icon, which is unique and descriptive. Make sure it looks good even after being scaled down.
Get reviews and ratings
Ratings and reviews affect your app downloads. More positive reviews lead to more downloads and better app store listing ranks. Ask for feedback or ratings from users, after they use the app for a while. Thank people for positive reviews. Reply to negative reviews by helping them to the best of your abilities.
Include screenshots
Add video trailers and include high quality screenshots on your app page. Screenshots that are relevant and appealing, encourage visitors to download the app. They should showcase your app’s best features, new updates, and sneak peeks of the app. Use A/B testing to select the best images to boost downloads.
Update frequently
Update and improve your app regularly according to user feedback. Apps that are updated regularly are considered to be of better value. Updated versions of the apps get better ratings. After every update, make sure to change your description as well. Also, state the improvements been made and what new features are added.
Search engine optimisation of a mobile app is essential to increase the visibility of an app. Mobile app marketing not only includes mobile application SEO, but also other techniques essential to boost downloads of the app. The above mentioned strategies can successfully promote your mobile applications and retain engagement with users. Make sure to regularly analyze statistics and make necessary changes to retain current users and attract new ones.
