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  • Post last modified:July 17, 2022
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Before you hire an agency to take care of your company website, make sure you know a website development company’s work quality or standards. There are some essential aspects of a website that cannot be ignored when making a website. As an entrepreneur, you must know the key qualities that separates a good website from a mediocre one. To know about the important elements of a professional business website, keep reading.

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Your website is your asset. It is vital to check and filter a website development company’s work quality before you hire it. A good website propagates growth and success of your business. A website development company designs your website where people not just visit to buy your product and services, but also to get in touch with you. Your website is the bridge that connects your audience with the business. It provides information about your company, its goals, services and vision. We have made a list of some essential aspects of a website that you should look for while judging the work of a website development company. The list has been prepared in accordance with the basic standards that our agency, Uni Square Concepts follows.

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1. Mobile-friendliness

Everyone relies on mobiles to navigate the digital world these days. When considering your company’s webpage and other content, some digital agencies forget to make them mobile-friendly. It is a digital ad agency blunder that might lead you to lose significant traffic. You miss out on the chance to connect with a wide body of people and hence, lose potential audience. When considering the essential aspects of a website, it should be navigable in every kind of device. This improves the user experience and increases the ease of work. A responsive website is the very basic feature that a website must have in the modern world.


2. Navigable

When it comes to a website development company’s work quality, the webpage should be well-made and the tabs should be specific and within reach. It is advisable to have five clearly labeled tabs with related pages organized under them. The user should have a clear route to get back to the homepage no matter what page they land up in. They should not feel lost at any cost.

website development company's work quality

3. Speed

When it comes to the important elements of a professional business website, speed should never be ignored. Slow speed impacts your customers negatively. At Uni Square Concepts, we lay extra emphasis on developing blazing fast websites that load almost instantly.

Users should not get frustrated and not perform the CRO required. Conversion Rate Optimization marks the percentage of users who visit your website and perform the desired action like order a product, create an account, email submissions and so on. The benefit of a good website design for marketing is that it refines your CRO. A web designer should make it as effective and attractive as possible in order to evolve the CRO. Most importantly, learn these 5 ADVANCED TECHNIQUES TO IMPROVE PAGE SPEED.

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4. Simplicity

Users should not feel overwhelmed when navigating through your website. Your website development company’s work quality depends on how they arrange the graphics, fonts and colors in a simple way to make sure that the user can retain all the needed information. If the contents on your site convey a series of information in a chaotic manner, users would feel lost and intimidated. More often than not, it would result in a negative impression.

The Prominence of Digital Marketing website development company's work quality

5. Accuracy

One of the most important elements of a professional business website is the topic of accuracy. Any inaccurate information regarding the company on the website will leave a negative impression. All inaccurate things like a wrong number, outdated product information or simple grammatical errors should be eliminated. Everything should be thoroughly proofread and updated.

Be sure to check for these signs when you are judging a website development company work quality. All top website development companies include these facets in their work. As a business-owner, you should know them thoroughly. If any of these important elements of a professional business website are missing, talk to your company and let them explain themselves. If you already have all these features in your website, be sure to maintain them in the future. Contact us for getting a consultation session arranged with our experts at Uni Square Concepts.

Apart from these aspects, you might also be interested in reading about the TOP 7 TECHNICAL SEO PROBLEMS FACED BY MOST PROFESSIONALS.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.