//TOP 5 SECRETS BEHIND A CAPTIVATING STANDEE DESIGN

TOP 5 SECRETS BEHIND A CAPTIVATING STANDEE DESIGN

TOP 5 SECRETS BEHIND A CAPTIVATING STANDEE DESIGN

A good design attracts a buyer by appealing to his emotional mindset. Your design will either get you numerous deals or end up being unsuccessful. Effective designing will form a good impression in less than a second. You can incorporate the commonly used tricks while designing like going for the right theme, correct usage of fonts etc. This article lays down the top 5 designing secrets of a good standee design.

Standees are a highly professional mode of conveying information related to an organization. Whenever we go to events, we are surrounded by hundreds of standees. For effectively communicating your message, the standee design plays a significant role. Following are the tips for designing a good standee, which will answer your question of ‘how to design a professional standee for a company’.

1. One of the secrets of a good standee design to pick a shining theme

1. One of the secrets of a good standee design to pick a shining theme

A good theme provides a structure to your standee. You can pick up anything like a logo or photo or text. As long as it is strong, bold and related to the purpose of your standee, it is capable to become your standee’s theme. You can go for displaying your message in a playful or serious tone. You can also simply refer to the website’s theme and incorporate the same in your standee design. Otherwise, look around and gather some inspiration. Use Facebook, Twitter and other social media platforms for picking up a shining and captivating theme. This is one of the most important tips for designing a good standee.

Looking to design a website along with your standee? Read about website designing here: DESIGNING A WEBSITE: TOP 6 WEBSITE DESIGNING PLATFORMS FOR BEGINNERS.


2. Playing with colors is one of the top secrets of a good standee design

2. Playing with colors is one of the top secrets of a good standee design

Use good and attractive colors to make your standee unique. Determine which colors suit your standee’s purpose. Understand the psychology behind every color and then choose the right one. Use contrasting colors to be bold and highlight your message. You can also go for varying tones of the same color. This is another inspiring way of using colors. Going for the right colors is one of the top secrets of a good standee design. Looking for ways to inspire yourself? Check out this blog: INCREASE YOUR MOTIVATION: DEAL WITH LACK OF INSPIRATION AT WORK.


3. One of the major secrets of a good standee design: Strong and compelling fonts

3. One of the major secrets of a good standee design: Strong and compelling fonts

There is a wide variety of fonts available. Use a consistent font for your standee design. Begin by choosing a strong and bold font for your headline. You can use contrasting fonts for subheadings and the content. This is one of the top secrets of a good standee design. Go for the fonts belonging to the same family. Develop a proper structured content. This is one of the best tips for a good standee. Use fonts in such a way that your reader’s eye moves in a particular pattern. The right typography is one of the effectual secrets of a good standee design.


4. Fix one focal point

4. Fix one focal point

Pick a focal point for your standee banner. The entire content in your standee should revolve around that particular focal point. It can be one important single line message or a photograph. Moreover, it should be the first thing which the viewer comes in contact with. For this purpose, develop a proper flow. Fixing a focal point will also help you make your standee an aesthetic piece of work. Check out the TOP 10 DESIGNING PRINCIPLES: UNDERSTAND THE DYNAMICS BEHIND DESIGN AESTHETICS.

Arrange the structure and composition of your standee in an appropriate manner. This is one of the major secrets of a good standee design. Along with all the other tips for designing a good standee, keep this important one in mind.


5.High quality and authentic images

5.High quality and authentic images

In the process of ‘how to design a professional standee for a company’, go for high resolution and professional images in your standee design. Images enhance the overall visual appeal of your standee. They enable the viewers to grasp a message easily. You can go for professional designing of images. Try to use relevant and unique images in your standee design. Further, place your images appropriately. They should complement the overall structure of your standee design. 

All the above points offer a simplified approach to the process of ‘how to design a professional standee for a company’. Implement all these tips for developing a good standee design and make yours an attractive one. Your standee will surely stand out in the crowd on account of the right implementation of the above points. 

To know more about the designing arena, read this blog: DESIGNING AND ITS DISCIPLINES: A BASIC UNDERSTANDING.

Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts.