8 WORST SEO PRACTICES TO AVOID AT ALL COSTS
Search Engine Optimization has changed dramatically over the past decade or so. Earlier, it was possible to use spam tactics to get your website to rank at the top. But…
Explore the latest trends and behind the scene realities of digital marketing here! This section contains articles that highlight the basics of digital marketing along with the articles that communicate advanced practical knowledge. Digital marketeers and aspiring personal wishing to advance to the digital age, can gain from the immersive first hand knowledge shared here.
SEARCH ENGINE FRIENDLY TITLE TAGS: IMPORTANCE AND TIPS TO CREATE THEM
When you start with search engine optimization, one of the first things you will optimize after your URL are your title tags. Having search engine friendly title tags is one…
HOW TO BUILD AUTHORITY FROM BLOGGING
All bloggers want their blogs to succeed and create loyal followers. There are some common mistakes which can be avoided and changes that you can implement to build authority from…
HOW TO DRAFT A CALL TO ACTION: TIPS AND TRICKS
Including a persuasive Call To Action (CTA) on your website can increase the rate of conversion manifold. Without a CTA, your chances of converting a lead can fall drastically because…
MONETIZE VIDEOS ON YOUTUBE: THE BASIC GUIDE
YouTubers generally start with the aim of creating something of value and engaging for the audience. They earn their audience through creating content that is interesting, entertaining and informative. A…
MAJOR DIGITAL MARKETING TOOLS: DO YOU KNOW THEM ALL?
Today, if a business wants to promote its products and services or increase brand awareness, digital marketing is the best way to achieve that. Knowing how to do digital marketing…
MOST EFFECTIVE LEAD GENERATION TACTICS USING DIGITAL MARKETING
Generating leads is essential for a business to survive. So, the major goal of many marketing campaigns is to generate leads of people who will eventually become customers. Leads can…
ONLINE PR TECHNIQUES VS TRADITIONAL PR METHODS
In today’s world businesses need to be quick and strategic to make sure their brand is visible. There has been a debate since the rise of digital PR, about which…
TIPS FOR CREATING THE MOST EFFECTIVE YOUTUBE ADS
Advertising on YouTube is one of the best ways to promote a brand and to reach a wider audience. Strategically designed static or video ads on YouTube can send a…
THE MOST IMPORTANT DIGITAL MARKETING TACTICS TO DRIVE SALES
Digital marketing consists of numerous tactics that are aimed at driving sales, getting more engagement, attracting leads, increasing conversions, etc. A different mix of digital marketing tactics is required to…