Explore the latest trends and behind the scene realities of digital marketing here! This section contains articles that highlight the basics of digital marketing along with the articles that communicate advanced practical knowledge. Digital marketeers and aspiring personal wishing to advance to the digital age, can gain from the immersive first hand knowledge shared here.
Both Search Engine Optimization and Search Engine Marketing are digital marketing practices, aimed at increasing brand visibility, sales and conversion rates. Sometimes, the two terms are used interchangeably and create…
In March 2016, the number of apps in the Google Play Store was approximately 3.6 million. With such a large number of apps, getting your app visible to the users…
There are many digital marketing channels that you can use to promote your brand. A lot of marketers consider free online e-mail marketing as a powerful marketing channel. The right…
With over 1 billion people using YouTube and almost 5 billion videos being watched every day, YouTube is an incredible channel for marketing. There is a huge potential audience for…
There are approximately 3.6 million apps in Google’s app store and 2 million mobile applications in Apple’s app store. You have to make sure that your app stands out of…
Facebook is one of the most used social networking sites in the world, with over 2 billion users. It is a place where businesses can market their brands and keep…
Getting your website on the first page of the search engines is very crucial. Three-fourths of the users of search engines, do not click beyond the first page. On-page SEO…
Every year businesses spend thousands of dollars for running campaigns on google ads. Formerly known as Google AdWords, Google Ads is one of the most effective online advertising platforms. The…
If you know the basics of SEO, then you must have heard the term Off page SEO. But, how is off page seo done and what exactly is it? A…
Each year, businesses spend a good portion of their budget on Search Engine marketing. SEM is an effective way to promote your products and services and grow your business. This…
