HOW BLACK HAT SEO HURTS YOUR GOOGLE RANKING
A few decades ago, black hat SEO techniques were used aggressively to rank higher on SERPs. However, with search engines rolling out algorithm updates, websites who were using manipulative tactics,…
Explore the latest trends and behind the scene realities of digital marketing here! This section contains articles that highlight the basics of digital marketing along with the articles that communicate advanced practical knowledge. Digital marketeers and aspiring personal wishing to advance to the digital age, can gain from the immersive first hand knowledge shared here.
HOW TO BOOST LOCAL SEO: A FEW SIMPLE STEPS
For a local business, it is important to optimize your on-page and off-page SEO strategies with local SEO techniques. On average, around 30% of the search engine users who search…
HOW WHITE HAT SEO PROTECTS YOU FROM GOOGLE ALGORITHM CHANGES
White Hat SEO is the use of optimization strategies that focus on making a website more visible through quality content and organic link building. SEO techniques like natural link building,…
INTERNAL LINKS: WHY THEY ARE VITAL TO BOOST SEO
Internal linking, when done strategically is a powerful asset for better SEO. Internal links in SEO are one of the easiest ways to boost search rankings. At the same time,…
WHAT ARE OUTBOUND LINKS AND HOW TO CREATE THEM TO BOOST SEO
The role of outbound links in Search Engine Optimisation has always been debatable. Contrary to a popular opinion, it is actually important to have outbound links in your website. Outbound…
SEO VS SEM: HOW ARE THE TWO DIFFERENT (SEARCH ENGINE OPTIMIZATION & SEARCH ENGINE MARKETING)
Both Search Engine Optimization and Search Engine Marketing are digital marketing practices, aimed at increasing brand visibility, sales and conversion rates. Sometimes, the two terms are used interchangeably and create…
APP STORE OPTIMIZATION: A KEY ELEMENT OF MOBILE APP MARKETING
In March 2016, the number of apps in the Google Play Store was approximately 3.6 million. With such a large number of apps, getting your app visible to the users…
E-MAIL MARKETING: IMPORTANCE, TOOLS AND TIPS
There are many digital marketing channels that you can use to promote your brand. A lot of marketers consider free online e-mail marketing as a powerful marketing channel. The right…
7 TACTICS TO INCREASE YOUTUBE SUBSCRIBERS
With over 1 billion people using YouTube and almost 5 billion videos being watched every day, YouTube is an incredible channel for marketing. There is a huge potential audience for…
MOBILE APP MARKETING: HOW TO INCREASE THE VISIBILITY OF YOUR APP
There are approximately 3.6 million apps in Google’s app store and 2 million mobile applications in Apple’s app store. You have to make sure that your app stands out of…