WHAT IS NATIVE ADVERTISING & HOW IT WORKS
Native advertising is a form of advertising that syncs with web content and is being increasingly used by number of publishers. One of the biggest advantages of native ads is…
Explore the latest trends and behind the scene realities of digital marketing here! This section contains articles that highlight the basics of digital marketing along with the articles that communicate advanced practical knowledge. Digital marketeers and aspiring personal wishing to advance to the digital age, can gain from the immersive first hand knowledge shared here.
7 UNKNOWN WAYS TO DO B2B MARKETING ON LINKEDIN
LinkedIn is focused on B2B connections. Thus, it offers many opportunities for businesses to promote themselves. By adding LinkedIn to your digital marketing strategy, you can generate better leads, build…
HOW TO USE SCHEMA MARKUP TO BOOST SEO ACTIVITIES
Schema markup is one of the least utilised forms of Search Engine Optimisation. It is quite powerful and can boost your website in the search engine result pages. Not many…
TOP 7 TECHNICAL SEO PROBLEMS FACED BY MOST PROFESSIONALS
There are many search engine optimisation issues which when fixed, can solve a lot of problems. Technical SEO issues generally affect the website as a whole. This post lists technical…
HOW TO COMPETE WITH BIG BRANDS IN SEM
It can be tough to compete against the bigger brands in search engine marketing. They usually get top ad placements, more recognition, and more sales. Many a times small businesses…
IMPROVE SEO WITH LATENT SEMANTIC INDEXING
Specific keywords are needed to boost website traffic. Sometimes, even if a great SEO strategy is in place, the rankings of your website do not change. Although you are blogging…
JAVASCRIPT AND SEO: BEST PRACTICES FOR JS BASED SITES
For a long time JavaScript and SEO were not compatible. This is because search engines could not crawl JavaScript. In 2015 however, Google said that they can crawl and render…
WHAT IS LOGFILE ANALYSIS FOR BETTER SEARCH ENGINE OPTIMIZATION
To improve technical and on-page search engine optimisation, log file analysis is important. Log files carry data which is accurate and help you to understand exactly what search engines crawl…
HOW TO LEVERAGE SEMANTIC SEARCH FOR HIGHER RANKINGS?
Search engine optimisation is getting more and more difficult day by day. This is because there is now a lot of content which is competing to get to the first…
HOW TO USE GOOGLE TAG MANAGER
The Google Tag Manager is another one of Google's free and easy to use tools. It helps website owners to have some control over the codes and tags. It is…