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  • Post last modified:February 23, 2023
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When it comes to the question of how to market your business, there are two options to choose from; either you can set up an in-house ad agency or you can outsource work to an advertising agency. Have a quick look at the link A COMPLETE GUIDE ABOUT THE ADVERTISING BUSINESS to learn more about advertising. The decision depends upon a lot of factors like the company’s position, its expertise, its income and so on. If your company faces such a decision, we have listed some aspects that you should take into consideration.

Most small new startup companies are not sure about ‘how to market your business’. They do not want to outsource work to an advertising agency, but establish in-house teams. A regular advertising agency takes up a plethora of clients at the same time and contains proper divisions of people to manage campaigns, marketing and other strategies. Know about the 5 IMPORTANT FUNCTIONS OF LOCAL SEO SERVICES AGENCY  to learn more. Here are a few aspects to consider, when you are faced with a choice between an ad agency and an in-house advertising team.

Cost In-house advertising team or an advertising agency: how to market your business?

1. Cost

When you set up an in-house advertising team, you do not have to pay an outside advertising agency. However, you might have to dish some money out to get the in-house facility started. You will require things like people, computers, training and software, etc. You have to make this decision on how much workload you are willing to take on and how much money you will be saving in the process. Ad agencies normally charge in terms of labor costs, overhead, taxes and profit. Go through MOST COMMON PAYMENT TERMS OF ADVERTISING AGENCIES to know more. There might also be a commission payment that ad agencies could take. This is usually 5-7% of the profit.


2. Control

When it comes to the question of how to market your business, in-house advertising teams give you 100% power. You have the privilege of getting to know your staff in depth. Also, to get the final say when it comes to decisions related to hiring and firing people. The marketing can be focused on your customers whom you, as a business-owner, know the best. It is easy to upgrade schedules and decide priorities. However, things can go wrong if your marketing campaigns are not far-sighted and lack expertise. To educate yourself and gain digital marketing expertise, refer the link THE MOST IMPORTANT DIGITAL MARKETING TACTICS TO DRIVE SALES. When you outsource work to an advertising agency, they have much experience working with different clients. They can pick out what the best strategies are, for your business in particular. They also have a lot more people working inside them. So, the control is integrated and divided. It functions like a well-oiled machine.

Convenience   In-house advertising team or an advertising agency: how to market your business?

3. Convenience

Setting up an in-house team will enable you have excellent communication. Everything is much more synchronized and you, as the business-owner, are on the same page with everybody else. Your company becomes the center of focus. All these people are working for just your campaigns and promotions. However, this may mean that you are limiting your perceptions, when it comes to viewing a campaign from different angles. If you are thinking about setting up an in-house team, you should try reading our blog on INNOVATIVE RECRUITMENT IDEAS TO FIND THE RIGHT TALENT. Outsourcing work to advertising agencies can eliminate advertising problems that may arise from different angles. They have all the latest marketing methods and tools. An advertising company has experience and connections in the marketing world.

Consistency   In-house advertising team or an advertising agency: how to market your business?

4. Consistency  

Setting up an in-house ad team requires an ocean of knowledge related to product development and communication requirements. In-house productions can lead to loss of vigor in work, as employees do not work with other clients. An ad agency works with clients from various fields and deal with various products. Therefore, in most cases, they are excellent at coming up with new age fresh strategies.

Accountability  In-house advertising team or an advertising agency: how to market your business?

5. Accountability

When it comes to outsourcing work to advertising agency, these people are more accountable because they know they can be fired, if results are not delivered. The success of the client is the only thing that will ensure their survival in the ad world. The relation with the client also a plays a major role in the success rate. However, the in-house staff know that they are not easily replaceable and if they fail in their strategy, some of the accountability will be shifted on the shoulders of the management.  

Experience  In-house advertising team or an advertising agency: how to market your business?

6. Experience

Good ad agencies have worked with a variety of clients over a period of time. So, they have far better experience when it comes to the question of how to market your business. Experience of working in one industry can provide wisdom for other clients. It gives them foresight as well. In-house people may not have much clarity of experience, when it comes to difficult marketing decisions.


7. creativity

All the functions in advertising are centered around the idea of creativity. An ad agency has a wider network of channels when it comes to how to market your business, since they work with a wide variety of clients. They have various perspectives on how to harness creativity. In-house agencies produce a more concentrated, less varied quality of work. They have less diversity in their work as compared to a professional ad agency. If you want to expand your business, then check out the link ALL ABOUT CHOOSING THE RIGHT SOCIAL MEDIA MARKETING AGENCY.

You must keep all these aspects in mind when you are wondering on how to market your business. Both in-house teams and ad agencies can produce exemplary results. They have pros and cons that you should think. Ultimately, you should do whatever fits the needs of your business. You might consider contacting Uni Square Concepts, if you wish to outsource work to an advertising agency.

Uday Sonthalia

Uday Sonthalia is the promoter and CEO of Uni Square Concepts, a top advertising agency located in New Delhi, India. He has authored the critically acclaimed career guide, The Unparalleled Roadmap. The Uni Square Blog is managed under his dynamic leadership and editorial skills.