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  • Post category:AGENCIES
  • Post last modified:October 15, 2021
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As a business owner, you must know the fact that the success of your company depends on how you use SEO services. It is vital that you know the important functions of a local SEO services agency. When it comes to digital marketing strategies or website creation, the work of an SEO company is indispensable. Hence, keep reading in order to know the answer to the question: what does a search engine optimization company do?

Search Engine Optimization is a strategy followed by companies to gain visibility on search engines and to gain more search engine traffic. SEO service agencies know how social media content and website content depend on SEO to gain top places in search ranking.

Before proceeding, it is vital to know the difference between SEO and SEM? Check out our blog on ‘SEO VS SEM: HOW ARE THE TWO DIFFERENT‘ to have a clear understanding about search engine optimization.

The work of an SEO company is not just limited to on-page services, but also includes off-page optimization. They use SEO strategies in all of your social media content for building brand identity. To know the most important functions of a local SEO services agency, keep reading.


On-Page Optimization

The important functions of a local SEO services agency includes on-page optimization, which is the strategic display of SEO keywords in the company website page. The important places to put these words in include:

  • Content body
  • Anchor text
  • Header
  • Url
  • Image captions

Keywords are basically words and phrases that are commonly searched in the search engines. Google Adwords provides a Keyword Search tool to help advertisers and content writers find keywords. Good agencies choose the keywords with the highest amount of average monthly searches. Keyword research is one of the most important parameters of making SEO-friendly content.

To know more about how keyword research SEO optimization is done, read ‘HOW TO DO A KEYWORD RESEARCH ON GOOGLE ADS (ADWORDS) USING KEYWORD PLANNER FOR SEO BASED CONTENT‘.


Technical Optimization

This important function of a local SEO services agency is all about ensuring that the Google Algorithms process and index every piece of the information on your page. Your page should be set up correctly for number one ratings. Ensuring your site speed, is one of the things your SEO company should focus on because it ensures good ratings. The median time to first byte (how long it takes to load your page) should be as less as possible. The SEO company should keep track of page speed via Google’s PageSpeed Insights.

Other functions include maintaining HTML and XML sitemap, ensuring a flat site architecture, using schema markup and making sure your site is mobile-friendly.

Internal linking

Internal Linking 

Links are digital pathways that lead from one page to another or from one work to another. Links in digital content marketing, are an important SEO strategy. Search Engine Optimization is a technique used in websites to attract search engine traffic and increase visibility in search engine results.

The number of links you provide, the better your page is in terms of SEO strategies. Link building is one of the most important works of an SEO company. It is an essential SEO strategy. Links are an essential means to make your website SEO-friendly.

It increases your visibility in the search engines and also attracts search engine traffic. If you own a content writing website, link-building can lead to a connected network of blogs. Links lead readers to other works that might be more detailed and informative. Links can serve as a means to prove a website’s authenticity and trust. It helps create a high-quality content website with lots of visitors.  

Visit our blog on ‘INTERNAL LINKS: WHY THEY ARE VITAL TO BOOST SEO‘ to learn more on the importance of internal link building in search engine optimization. 


Ensuring a Steady Stream of Content

Content work is any piece of written material that is published online. The content may vary in the genre such as blogs, articles, jingles, songs and so on. It is one of the most important functions of a local SEO services agency. Content plays a very important role in Search Engine Optimisation. With the latest Google Algorithm updates in operation, good quality original content has become an indispensable part of any online marketing strategy. It is the company’s job to ensure that all SEO strategies and tools are implemented in your company’s content.

Learn more about the importance of content in search engine optimization in our blog on the ‘IMPORTANCE OF CONTENT IN SEO MARKETING‘.

Also, check on ‘FLESCH-KINCAID READABILITY TESTS AND ITS IMPORTANCE IN SEO OPTIMISATION‘ to get a better understanding on the importance of readability tests in SEO optimization.


Social Media Promotions

Social media is a big part of our lives. Social media marketing campaigns are crucial for a company to achieve its highest-level goals. It can be done by a social media marketing company or by a social media executive, depending on the size of the company.  One of the most important functions of a local SEO services agency is to ensure promotion and distribution of your content all over social media. This leads to an increased number of leads and good ranking.

Go through our blog on ‘HOW TO BOOST LOCAL SEO: A FEW SIMPLE STEPS‘ for a better understanding of local SEO.

To get your website to rank number 1, SEO is your best bet. Although there are frequent changes in the Google Algorithms, the work of an SEO company can still help you acquire visibility on search engines. SEO strategy should be used correctly because misuse of SEO might lead to a backlash from the social media community and a black spot on the reputation of the brand.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.