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  • Post last modified:April 12, 2021
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Are you a business owner who is not aware of the mistakes made in B2b marketing? Business to business marketing problems are widespread in the digital world. One must be aware of them in order to avoid them and make a successful B2B marketing campaign. Here are some of the blunders made in business to business campaigns. 

B2B marketing techniques of advertising agencies are used by companies whose products and services are sold to other businesses. In this type of marketing, a number of executives might be responsible for deciding on purchase decision, therefore the campaigns must be designed to engage multiple bodies of audiences within the same company. Successful B2B marketing campaign accomplishes in catering to long transaction periods. Here are some of the common mistakes people make:

5. Ignoring Client’s Perspective

Biggest mistakes made in b2b marketing are related to not taking the time to understand the client’s perspective. This is the key to improving conversion rates, driving better lead quality and closing new opportunities. This might lead to targeting the wrong client or missing out on some of the factors that lead to higher conversion rates. The client’s perspective is what should result in defining of the strategy, content and lead offers. Strategies like building personas, ideal buyer profiles, acquisition analysis, full-funnel analytics and competitive messaging help in building the company’s marketing. 

Being too negative

4. Unrealistic goals

One of the major business to business marketing problems include the setting of unrealistic goals. This can lead to miscommunication between the marketing team and the client service executive. Marketing teams may get demotivated by unrealistic expectations from clients. They might feel lost, as to which path to take in order to achieve these goals. When the goals are not progressive or progressively based on achievable numbers, there might be a problem.

3. Unadaptive Strategizing

Another error that is made in this type of marketing is the formation of unadaptive strategies. A good marketing strategy lets your business adapt to the changing norms and landscapes of the marketing world. It provides your business with strategies that are both fast and flexible. It can boost your sales in a particular area or renew dried-down sales depending on what your company needs. It uses word-of-mouth marketing, where the pre-existing customers help form a new chain of customers, generating new leads for your business. Know how to build a marketing strategy according to your competitor’s strategy of marketing in our blog: BUILD A MARKETING PLAN USING A MARKETING STRATEGY EXAMPLE OF YOUR COMPETITOR.

2. Data and creativity

A common business to business marketing problem is that data and creativity are not balanced, when it comes to making marketing decisions. The two aspects have to balance delicately in order to achieve results. It may lead to a deficiency in strategic processes, creative approaches and data-driven decision making. Know why focusing on creativity is important for Indian professionals in our blog: WHY INDIAN PROFESSIONALS NEED TO FOCUS MORE ON CREATIVITY?

1. Not having a response device

That ‘one’ biggest mistake made in B2b marketing is, not having a response device. Direct mail should have a means for the reader to respond to the company. The most common response devices include the landing page URL, toll-free phone number and a quick-response code. This helps in gauging the customer’s reaction to a new product or if they have any complaints about it. Marketers forget to put it as a part of their strategy. 

As a B2B business owner, you need to keep these mistakes in mind as a part of a successful business to business marketing tricks. They will lead to successful B2B marketing campaigns. Ultimately, it comes down to the functionality of your product that will make all the difference. Your services are what set you apart from your competitors. Read more about B2B marketing in our blog on: 7 UNKNOWN WAYS TO DO B2B MARKETING ON LINKED-IN.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.