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  • Post category:MARKETING
  • Post last modified:November 23, 2020
  • Reading time:7 mins read

The United States Of America is the leading economy of the world. Every country admires the US economy and wants to indulge in trade with it. That’s why, demand for American funds is on a great rise. So, here are the ways of generating leads from the USA market.

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Every business aims at expanding their target market. So, adopting a systematic approach is key to achieve that. Identifying future business opportunities in the USA market is a helpful way of business expansion. And, generating leads from USA market or American companies can be done by various ways. Following are the points which can help in formulating the strategy of B2B marketing for getting American companies:

1.Aim at growth of your business and acknowledge the culture differences    How to get clients from the USA market?

Aim at growth of your business

A prerequisite for getting clients from the USA market is to grow your business. Prepare a systematic and structured strategy for growth of your business. Use a proper B2B marketing strategy. More importantly, refer to these blogs that will certainly help you to understand the in & outs of B2B business and B2B marketing in India, first:

Establish customer loyalty by analyzing customer feedback and taking right action. Understand customers and develop your product accordingly. Again, choose the right means of promoting your product. Keep checkpoints and goals for various activities of your business organisation. All such things will fuel the business towards growth.

Be wise to the cultural differences 

Be wise to the cultural differences 

Try to acknowledge the difference between the two cultures when you contact the clients. Firstly, greet them in their language. Secondly, understand their mindset of conducting business. Do a proper analysis of the working structure of the USA market. This will reduce the chances of misunderstandings. Next, be sensitive and respectful while dealing with the clients.

A professional and well planned interaction with the clients will increase the chances of a sale. Also, highlight the uniqueness of your product and differentiate it from the competitors products. In short, work according to the globalised mindset of the clients.

To enter in the USA market: Gain reputation with PR & promotions

To enter in the USA market: Gain reputation with PR & promotions

Work upon building a good reputation. Maintain good public relations. Clients from foreign markets such as the USA market will only look for reputable business organisations. Publish a positive story related to your business using the media channels.

Effective communication with the public is also a great way of gaining reputation. Recommendations by reputable business organisations can also result in building a good reputation for your company. Maintain link ups with reputable and credible companies in the industry. 

3.Send personalised newsletters- get in touch with USA clients   How to get clients from the USA market?

Clients from USA market: Send personalized newsletters

Once your business achieves an optimal level of growth and reputation, clients from foreign markets start contacting you. You can easily get contacts from your various established link ups. Get connected with the clients from the USA market.

Send out personalized newsletters to get in touch with them. Besides, develop the content of your newsletters in an appropriate manner. Fit in all the relevant information like your product’s specification along with some catchy content. Make the clients feel exclusive and formal through your newsletters. This is a relevant pointer in the strategy of B2B marketing for getting American companies. 

4.Bulk mailing  How to get clients from the USA market?

Bulk mailing may help you to get leads from USA market

Bulk mailing refers to sending mails in bulk at reduced rates. Those mails can focus upon generating leads from the US market. There are various online tools which can be used for bulk mailing.

MailList controller is a free online tool which can be used for generating mass mails. Its free edition allows sending mails to upto 10,000 recipients. Big mass mailer is another simple online tool which can be used to generate bulk mails for free.

5.Use digital marketing   How to get clients from the USA market?

Use digital marketing

Digital marketing is a way to connect with the target audience over online platforms. You can use Facebook and LinkedIn’s feature of lead generation. Connect with the international clients over social media platforms. Send them your product’s specifications. Collaborate with company groups on LinkedIn and develop contacts.

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Enter USA market: List on American classified websites

Every country has their own online classified websites. Use American classified websites to get in touch with clients from the USA market. The top websites are eBay, Oodle, olx, locanto etc. 

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Get clients from USA market: Hire agents through job sites 

You can hire agents through various job websites. To this end, use websites like www.monster.com, www.us.jobs, www.linkedIn.com etc. They can get you good foreign clients using their professional skills. Their consideration is payment-based or it can also be incentive-based sometimes (a specific % on sales).

So, these are some great ways for generating leads of American companies. They can be implemented in the strategy of B2B marketing for getting American companies. But, certainly using them in a tactful manner is a key that ensure the chances of getting clients from the USA market. Check out our next blog on 5 ULTIMATE MARKETING TECHNIQUES FOR GROWING A BUSINESS regardless of whether you’re trying to attract local or international clients.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.