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  • Post last modified:April 11, 2020
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Are you doubtful about the importance of having a professional logo? Logos can be both cheap and pricey. You should know all about a cheap logo design impact on your business in juxtaposition to an expensive one. This blog is going to state the significance of a good logo in business growth and the impact of a cheap logo design.

Logos are a part of your business if you are trying to build a brand. If you own a relatively new business, you might be confused whether to pick an expensive one or a cheap one. The importance of having a professional logo has been associated with business development and brand awareness. It is what separates you and raises you above your competitors. If you want to know the in-depth significance of a good logo in business growth, we must study the cheap logo design impact against an expensive logo since they vary so much in prices. Here are a few things to consider.

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Importance of Logos

A logo is the face of your business. It is what your customers see first or picture first about your company. A good logo highlights your uniqueness against your competitors. This distinction is achieved by the artful play of shapes, fonts, colors and images. And, if you are among that vast variety of designers who use Adobe’s software, check out these SIX BASIC PRINCIPLES OF WORKING ON PHOTOSHOP THAT PROFESSIONALS CAN’T MISS. The importance of having a professional logo is based on broadly marketing and consumer psychology. All the aspects of the brand/ product/ service/ business have to overlap into one image; the logo. If this is not achieved, the logo artist has been disloyal to both the company and the consumers.

Cheap logos represent something that is suspicious and badly-made in nature. However, expensive logos are not always good. The logo branding company might be out there to fleece you. Here are the reasons why you should consider the negative aspect of a cheap logo design impact and should not invest in it.

cheap logo design impact, the logo making process, hands on laptop image

The Logo Making Process

The significance of a good logo in business growth lies in the fact that logo-making is a process and has many steps, facets and guidelines. It has to be a summation of the client’s vision and ideas. Thus, it is a thorough process. The artist first makes a prototype and after much trial and error, comes up with a proper design. This is not the case when we consider a cheap logo design impact. The logo designer does not put as much effort or creativity because it is so cheap.

Formal Training, laptops on table, logo design making aspect

Formal Training

A logo artist who is formally trained and has a degree in designing and art, understands the importance of having a professional logo. He/ she factors in the process, the challenges and the client in order to deliver the best possible work. Most cheap logo artists lack credibility. They do not have the experience or the training and are just looking to make a quick buck.

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Designing Tools

One of the negative signs of a cheap logo design impact is that the designer does not have the proper tools for designing. Designing software can be expensive and need maintenance. Only professionals can afford it. Without proper tools at disposal, the designing would not come out half as good as what your company deserves. It would reflect badly on your business and give a cheap vibe.

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When it comes to the significance of a good logo in business growth, experience is held vital. Otherwise it would result in a negative cheap logo design impact. Most logo branding agencies employ talented, experienced and educated designers who may seem expensive but are worth it in the long run. These designer have learnt from their past mistakes and can easily get a picture of what you want from your logo. Cheap logo designers do not have this quality.

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A cheap logo artist may be prone to duplication of someone else’s work. The significance of a good logo in business growth lies in the fact that it is unique and has not been copied. However, cheap logo designers may easily reproduce someone else’s work. This will result in the demise of your business and you might also be facing legal suits. Trustworthy logo agencies are true to their designs and are not likely to cheat you in this manner.

Logo designing is an investment in the correct direction. A cheap logo design impact may wreck havoc on your business. Your logo is vital when it comes to brand representation. As a business-owner, it is your job to make sure your brand is not being misrepresented in the logo. Do not be too blinded with inexpensive offers from shoddy logo design freelancers.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.