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  • Post last modified:April 12, 2021
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As a business owner, you should know that content marketing companies can have certain fails and downfalls that might break your business. These hidden challenges of online content promotion agencies are to be avoided by crafting specific content marketing strategies. Here are some of the areas where your content marketing company might be failing you.

Content marketing is the art of advertising on digital media through the means of blogs, articles, forums and so on. It has become a powerful tool for marketers. By ‘content work’ we mean any sort of material that is published online and has a readership. Content marketing companies have become popular with the advent of the internet. Content writers are being employed to write songs, jingles, taglines, captions and so on. There are many challenges of online content promotion agencies when wonders about it. What are its limitations? To know the answer, keep reading.

Things advertising cannot do:

1. Missing Tone of voice

Content marketing strategies revolve around different tones and voices specific to the content that is written. Different types of marketing content demand different tones; for example, if the content is written for a luxury hotel it has have a strong vocabulary and complex sentence structuring, but if it is written for a bed-and-breakfast the vocabulary has to be casual and the sentences simple. If this tone or the buyer’s persona is missing from the content, it is a recipe for disaster. Capturing the right tone for your brand and product is certainly one of the challenges of online content promotion agencies. Read more about content writing in our blog WHAT IS CONTENT WRITING? ANSWER FROM A PROFESSIONAL COMPANY.

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2. Selecting a wrong marketing channel

Content marketing companies may choose the wrong marketing channel to distribute your brand’s content. They need to research and find out which channel has the largest number of potential customers and upload their material there. If the channel is not the right one then the efficiency of the content is greatly pared down. For example, if your target audience is teenagers aged 16-19, your channel should be Snapchat or Instagram. However, if your target audience is people aged 35-40, Facebook is the right way to go. Learn more about challenges in content writing at our blog REWARDS & CHALLENGES OF SUCCESSFUL CONTENT WRITERS IN INDIA.

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3. In-adaptability

One of the challenges of online content promotion agencies is in-adaptability. The content marketing company in question cannot evolve with the changing landscape of advertising. Nor can it adapt to the changing status of the brand at large. This leads to misrepresentation of the brand and acquires bad impression from the customers. A content company has to ensure growth and development in its work, in order to accommodate the brand. Know about the benefits of having a content writer for your business in our blog 5 BENEFITS OF HAVING A CONTENT WRITER IN YOUR LIFE.

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4. Inability to Engage Different Levels of Buyers

When it comes to  content marketing strategies, there are 3 stages of buying: Awareness, Consideration and Decision. The writing has to be crafted in a way that it should appeal any customer in whatever stage he is. This leads to a wholesome customer-base and an increased ROI. Whitepapers, eBooks, blogs, How-to Videos, and Checklists are used for the awareness stage. Case Studies, FAQs, Demo Videos, and Data Sheet are used for the consideration stage. The decision stage includes Free Trial, Live Demo and Estimates. Read our blog WRITE IMPRESSIVE CONTENT: 6 WAYS TO BUILD FRIENDLY RELATIONS WITH THE READERS to know more about effective content marketing strategies.

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5. A Customer-empathy Map

Content marketing strategies are all about writing and promoting persuasive content based on your buyer persona and buyer’s journey. Persuasive content cannot be created without the insights into your customers’ minds. A customer-empathy map is an excellent tool to gauge your customers’ minds. A customer empathy map can tell you what your customers think, what your customers want to achieve, what your customers are influenced by, and more. It is integral to content writing. Learn more about the qualities of an effective content writer in our blog 7 RARE QUALITIES ONLY CONTENT WRITERS POSSESS AMONG ALL THE PROFESSIONALS.

Content marketing companies are a growing concept in today’s world. Both advertising and content marketing are co-dependent as one cannot exist without the other. With the internet taking over our lives and the environment at stake, digital marketing seems like the most-effective, eco-friendly way to go. However, one should look out for the hidden uncertainties and challenges of online content promotion agencies. It cannot cause any changes overnight.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.