• Post author:
  • Post category:AGENCIES
  • Post last modified:October 15, 2021
  • Reading time:5 mins read

Are you curious about how agencies end up formulating Online marketing strategies? Different businesses demand different strategies. Therefore, there are things that ad agencies consider about a business before coming up with a strategy. If you want more insight on the kind of research work done by advertising agencies for online promotion, keep reading. 

There are millions of companies out there looking for ad agencies. A well-known ad agency is responsible for formulating online marketing strategies for a variety of companies producing astonishingly different products and services. What strategy works for one company might prove to be a disaster for another. An ad agency has to keep in mind certain facets about these individual companies before formulating any strategy. Here is a list of all the things that ad agencies consider about a business before investing their resources into it.

Master good communication skill, Interpersonal skills and work efficiency go hand in hand. Here's how to develop them

Objectives of the Company

One of the things ad agencies have to keep in mind while formulating online marketing strategies is the objectives that the company follows. They have to find out the KPIs depending upon the objectives and goals of the company. The method to measure KPI also depends upon this aspect. What metric is used in the KPI calculation depends on the CEO of the company.

Past Mistakes

Another thing ad agencies consider about a business are the past mistakes they have made with the same company. After all, failures are the pillars of success. They compare your progress over time. They try to find out what works best for your company and keeps the competition in check. It involves dissecting the competitor’s marketing strategy to go ahead. All the deficiencies in your company’s marketing is brought to light in this process. Have a look at our blog about THINGS THAT SUCCESSFUL PEOPLE DO DIFFERENTLY, to achieve success in your work and minimize mistakes. Therefore, realizing past mistakes is essential in formulating online marketing strategies.

Business Vocabulary

When the advertisement company makes advertising pitches and formulates online marketing strategies, they think it is important to use business vocabulary in their speech. The language is also put into the advertising content and marketing strategies. For the audience, it caters to their emotional needs and satisfies their deepest desires. The demographic information is taken into account which includes number people, gender, nationality, etc. with the help of  ‘Audience Reports’ of your Google Analytics account. Using rich business vocabulary is vital in formulating online marketing strategies

Go through this blog before looking at the list of advertising agencies Budget and prices should match


Another important research work done by advertising agencies for online promotion done by ad agencies is finding out the budget. Your budget should be able to afford their resources- digital channels, tools and team (or people). If your budget is unrealistically small, they will convey that to you. Paid promotion strategies are planned around budgets and incentives. Therefore, budget is essential in formulating online marketing strategies.

Working your way through the digital marketing agency maze regular analysis of data

Market Share

If you own a brand, the important thing ad agencies consider about a business is your share in the market. They want to plan their campaigns around it. The budget also depends on how big your brand is. Their job is to either sustain your position in the share market or help you get a position there. 

Any ad agency, whether big or small, will consider the above mentioned facets before formulating online marketing strategies. Things can go completely wrong if the wrong strategy is picked. As a business owner, your insight is precious when it comes to making marketing strategies. If you own an in-house ad agency, you already know the importance of this research work done by advertising agencies for online promotion. To know more about other advertising tactics used by agencies, read our blog on DIRECT RESPONSE ADVERTISING: HOW IT’S USED BY ADVERTISING AGENCIES


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.