Marketing a novel or any other book is not an easy task. Reaching the audience is a very complex procedure, especially when you are a budding writer. The critics of a novel are very harsh…
IDEAL PRODUCT MARKETING STRATEGY FOR HEALTHCARE SECTOR
Your way of communicating your product is one of the primary factors affecting a sale. This is why an ideal product marketing strategy becomes important in a business. In today’s world, there’s an increasing demand…
IKEA: A GLOBAL MARKETING SUCCESS STORY
Ingvar Kamprad’s IKEA is a triumphant spin off, that has inspired many. IKEA exemplifies the fact that there is simply no formula to overnight success. In simple words, it requires everyday hard work in order…