Though time-consuming, forum marketing is a great way for businesses to drive traffic to their website and generate leads. Care must be taken while using forums to promote your brand or products and services. The right approach will get you more website traffic, more backlinks, better brand exposure and higher conversion rates. The wrong approach to forum marketing will annoy the members and in extreme cases, may even get you removed or banned. This blog aims to help the readers to understand the use of forums in SEO. After reading this blog you will learn to build links on forum and know how to strategically promote your brand while providing value to the members of online forums.

Internet forums are online discussion sites where participants with common interests discuss about a topic through open messages. Forums allow brands to communicate with potential customers. Having a presence on forums as a source of valuable and credible information can enhance brand image. It can also turn the forum members in customers. Listed below are a few tips you can use to make the most out of your forum marketing strategy and you may also learn to build links of forums.

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1. Set goals

Before joining an online forum, decide what you want to achieve from being a member there. There are many benefits you can get from the use of forums in SEO. If you establish a particular goal or goals, your efforts will be more effective. Know your goals, whether you want to achieve more sales from giving advice and assistance. Or you want to promote innovative uses for your already existing products.

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2. Select the right forum

In order to know the use of forums in SEO, selecting the right forum is essential. The success of a forum marketing strategy depends on finding the right community which is relevant to your niche. Choose popular forums that have a good number of participants and posts. Make sure that members post regularly and that the forum does not have low quality or spammy content. Once you have selected the forums, engage with those communities, and if the response is good, you can start your campaign.

Scribbling everywhere

3. Add value to win trust

This is the essence of successful forum marketing. In forums, consistency is what establishes your authentic presence who is willing to help the forum members. Whenever someone posts a question, answer them with useful content. Add more value to your answers by adding links to trusted sources. Unless you get direct inquiries or product recommendation questions, refrain from mentioning your brand or products. This will make you a trusted source of credible information for the forum.

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4. Engage in forums

Post answers to questions regularly, engage with forums and provide the members with valuable information. Unless you post regularly, it will be hard for you to get yourself noticed in the forum. Posting regularly will build trust and people will be more willing to engage with you and your business. They might even check your website out of curiosity and decide to buy your products or services or sign up for newsletters.

Being too negative

5. Don’t spam

Avoid posting spam or getting involved in arguments. This will make the members lose their trust and you might be banned. Your first and foremost priority is to be trusted and build links on forums. Thus, refrain from posting any marketing messages until a few months. Once you’ve gained trust, you can start posting marketing messages and offer discounts or free samples.

Usage of proper grammar, tone and diction:

6. Seek out influencers

Seek out the influencers in the forums you are a part of. You can do this by participating in discussions they are active in. Engage with their posts and ask them questions. Once you have built a link with them, ask them if they would like to participate in your product launches or promote your products.

Forum marketing is a good strategy if you want to get more website traffic, enhance ROI, get more conversions or build goodwill. Forums allow you to connect with a specific audience which is interested in products or services similar to yours. A strategic approach will help to complement your overall marketing strategy. By using the tips mentioned in the blog you can easily avoid making mistakes and boost your brand image.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.