To increase conversion rates on website is one of the most crucial goals for any business. There are many methods, employed by organisations to increase website sales. Here are 7 important strategies to increase website conversions and improve e-commerce website.

Website conversion rate is the percentage of visitors who take a desired action on your website. The action can be of purchasing a product, filling out a form, signing up for a newsletter, etc. A good conversion rate is the first step to increase website sales. So, it is problematic if the traffic you get on your website doesn’t convert. There are a number of strategies that you can employ to increase conversion rates on website. Given below are a few strategies that you can follow to increase your conversion rate:

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1. Know your target audience

It is extremely important that you know and understand your target audience. If you know your target audience, it is easier to develop content and products that provide value to them. If your products do not provide value to your customers, they won’t buy it. Thus, to increase conversion rates on website, you have to know the demands of your target audience. To know in detail about how to identify your target audience, read our blog: STEPS TO IDENTIFY THE TARGET AUDIENCE: KNOW WHAT IS MARKET.

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2. Make your website easy to use and navigation friendly

Creating a user-friendly website is a key factor needed to increase website sales. If navigation is confusing or if the process takes too long, users will simply navigate away from your website. To increase conversion rates on your website, make your website as easy to use as possible. In addition, make your website mobile-friendly as well. In order to improve an e-commerce website, one needs to make sure that it is easy to use. If you wonder why is it important to have a website for any business, read our blog: WHY IS IT IMPORTANT TO HAVE A WEBSITE? TRICKY ANSWER TO THE QUESTION.

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3. Develop a great value proposition 

A good value proposition resonates with the target audience and enhances conversion rates. It differentiates you from your competitors and sparks your audience’s interest in the products or services you offer. The better your value proposition, the more likely are the visitors likely to buy from you. 

4. Provide evidence, testimonials and reviews

Adding elements that make website visitors trust you is a key factor for increased conversion rates. It is important to earn the trust of the visitors if we want them to convert into customers. You can boost the credibility of your website by including user-reviews or testimonials. It is also very important to take third party management into consideration as visitors trust a brand more if their claims are backed up by third party evidence. You can also offer guarantees on your products and mention affiliations with major brands or institutions. To increase website sales, it is of utmost importance that you provide evidences that prove your credibility. To know how to build an effective brand strategy, read our blog: BUILD AN EFFECTIVE BRAND STRATEGY- A STEP BY STEP GUIDE.

5. Add call to action buttons or incentives to act right away

Your call to action button is what asks your visitors to take an action. Make your CTAs prominent and unmissable. Good CTAs not only improve e-commerce website, but also increase conversion rates. Using active language in CTAs can greatly improve conversions.

Adding incentives to act right away, like discounts and time bound freebies are also a good way to increase conversion rates on website.

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6. Make it easy for customers to contact you

Boost your site’s credibility along with your customer’s confidence in buying from you by adding contact details. Customer’s might have questions regarding your products. So, providing them with a way to contact you can earn you more customers. Read the beginner’s guide on how to attract new customers, in our blog: A BEGINNERS GUIDE ON HOW TO ATTRACT NEW CUSTOMERS TO BUSINESS.

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7. Improve page loading time

Page loading time can drastically affect conversion rates. If a site doesn’t load within 3 seconds most of the visitors abandon it. Thus, if your page doesn’t load fast enough, you can lose a number of customers. Reducing size of images, choosing a suitable hosting server, minimizing redirects, etc can boost page loading time and improve e-commerce website. Improve your page loading time to increase conversion rates on website. Read about the 5 techniques that can be used to improve the page speed, in our blog: 5 ADVANCED TECHNIQUES TO IMPROVE PAGE SPEED.

It is not possible to improve conversion rates within a span of a few days. It takes time and commitment to improve e-commerce website and increase website sales. Experimenting with strategies is important to maximise conversion rates.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.