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  • Post last modified:October 15, 2021
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Do you find yourself having questions like: how does a digital marketing agency work? There are many facets when it comes to online advertising agencies’ way of working. As a company owner, you should look into these structures and facets. Here are the aspects that turn the wheels for an internet marketing agency. 

No matter how big or small an internet marketing agency is, there are some basic patterns and routines, which they follow when it comes to their working process. There are some specific departments and structures within the online advertising agencies. It is vital for these companies to adhere to these structures, as they are pillars on which the company stands. You need to know about the features of these departments in order to understand how it runs. Therefore, here’s a list of all the facets inside a typical internet marketing agency.


Internet Marketing Agency Management

The agency management is essential for ensuring smooth running of an online advertising agency. This department consists of a chief executive and a finance director. Sometimes, in big companies, they have a whole management team catering to the needs of the company. They may have separate directors running each firm. In big marketing agencies, specific management teams may be appointed to maintain relationships with holding companies.

A general manager may operate over the day-to-day functions of the company. Each department has an executive leader on the director, vice president or senior vice president level. All these executive leaders report directly to the CEO. Have a quick look at the following link to learn more: IMPROVE MANAGEMENT SKILLS AT WORKPLACE.

Account Services

Internet Marketing Agency Account Services

The account department people are commonly known as ‘the suits’ in an internet marketing agency. They coordinate the company’s digital media and creative team. The account team may come in three levels: account director, account executive and assistant account executive.

They are responsible for maintaining a good relationship of the company with the clients. Their job includes advertising strategy, approving the selection of media to place the advertisement, and overseeing the budget. You may also check out our blog on A COMPLETE GUIDE ABOUT THE ADVERTISING BUSINESS to know its detailed functioning.


Media Team

The media team decides the place and time for advertisements. In small companies, there may be one media executive taking over all the functions. But in bigger companies, they have a whole department dedicated to it. It involves a lot of planning and foresight. It involves research and having knowledge about the target audience. To learn more, check out STEPS TO IDENTIFY TARGET AUDIENCE. The media team may include specialists in print, broadcast or digital media. This department is vital when it comes to the question of how does a digital marketing agency work?


Creative Team in an Internet Marketing Agency

The creative team is the most important facet of an online advertising agencies way of working. It consists of copywriters, writers and designers, known as art directors. You may also like to read our blog on 10 DESIGNING METHODS FOR CREATIVE IDEAS.

There will be a creative director or maybe multiple creative directors in case of big companies. It’s all about taking input from the account services team, making final layouts, and presenting the work to the client.


Production Team

A production department in an internet marketing agency is essential when it comes to managing and organizing marketing campaigns. They are the ones who set campaign budgets and assign work to the creative and media teams. They manage people, hired specifically for marketing campaigns, like photographers, writers, models and so on. They are the ones who finalize the decisions relating to campaigns and promotions. They bring everything together in order to create the final product.

The above facets of an internet marketing agency are to be found in every advertising agency no matter the size, country or specialization. These aspects are all equally important for the success of the agency. All these departments need to work together in harmony to produce end results. A disruption in any one department may bring the whole foundation down. Read our next blog on INTEGRAL WAYS TO STRENGTHEN YOUR DECISION MAKLING ABILITY that are key to attain efficiency at workplace, in any department.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.