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  • Post category:DESIGNING
  • Post last modified:June 22, 2020
  • Reading time:5 mins read

Business brochures are used to promote a product or simply provide information of a product. The customers generally go through such brochures to get an understanding of what they are going to buy. A systematic and structured business brochure designing is required to capture the customer’s eyes. This article puts forward simple tips for preparing the structure and layout of a business brochure.

We are surrounded by numerous techniques of brochure designing. However, not all of them are equally effective in conveying the purpose of the brochures. Several factors affect the business brochure designing like the printing material used, images used, structure of the content, etc. Following are some easy tips for preparing the structure and layout of a business brochure:

 techniques of brochure designing

1. Break the convention of ordinary pamphlets

There is a huge stack of identical brochures in the market. Most of them aim to communicate the same kind of information. What makes them stand out is their uniqueness. An ordinary brochure is read from right to left. Experiment with such aspects by changing your brochure design. Try using die cuts or accent pages. They will surely make your brochure stand out. Convey its purpose in a loud and strong manner to the targeted audience. In simple words, keep your uniqueness intact. This is one of the supreme techniques of brochure designing.

 techniques of brochure designing

2. Play with the texture

Physical features of a brochure play the most significant role in catching the customer’s attention. There are numerous texture effects available for the brochures like the foil effect, spot UV effect, etc. The foil effect imparts a shiny texture to your brochure while the UV spot effect gives a glossy or matte texture to your brochure. You can also use papers having varying textures. For example, dark tone with a light tone contrast. Adding contrast between dark pages and bright colours can add up to the potentiality of your brochure design. Experimenting with the texture is an important step for designing the structure and layout of a business brochure.

 techniques of brochure designing

3. Visualise a good theme

Visualisation is a very important process in the brochure designing. Good visualisation can generate plenty of high quality ideas for the theme of your brochure. Pick the right theme for your brochure and apply it all over. This will give a consistent experience to the customer while going through the brochure. For example, you can go for black and white theme or multiple designs theme, etc. Going with the right theme is an important technique of brochure designing.

 techniques of brochure designing

4. Incorporate shapes

Shapes enhance the ‘interesting element’ of your brochure design. You can either add shapes to convey content or change the shape of your brochure. Try making an angular or circular shape. Don’t stick to the conventional rectangular or square shape of the ordinary brochures. Make circular or different shapes for your pages. This will give a unique edge to your brochure. It immediately prompts an interesting action from the reader of the brochure and develops a lasting impression in his mind. Use a variety of shapes for a constructive business brochure designing.

 techniques of brochure designing

5. Insert graphics and other designing material according to the display of your brochures

Your brochures can be kept in a pile or a stack form. Insert designs and other attractive material in your brochure such that it is able to grab the customer’s attention. He should be persuaded in a natural way to go through the brochure. For this purpose, the right placement of designs and graphics is very necessary. For example, if your brochures are kept in a stack form, insert an attractive design on the edges. You can also insert three dimensional objects in your brochure to invite the customers. So, design the structure and layout of your business brochure accordingly.

All the above points give the basic tips which you must keep in mind for developing powerful structure and layout of your business brochure. A good brochure design will effectively communicate with the targeted customers. It will also save a lot of time which would otherwise be consumed in the process of explaining the customers about the product.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.