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  • Post category:DESIGNING
  • Post last modified:August 27, 2019
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Every profession demands certain ideal graphic designer skills. If you’ve those skills, you are on the right track. Amidst all the top professions, graphic designing comes up as an artistic field. There are numerous young individuals looking forward to take up professional graphic designing as their career. In fact, there are many advertising agencies looking to hire a graphic designer. Hence, this article presents those graphic designer skills which a common advertising agency looks for in an individual.

The role of a graphic designer is very complex. It involves a series of steps and guidelines, which you must adhere to. For example, the right use of fonts, images, modifications according to the customer. This will also help you attract new customers. Go through this BEGINNER’S GUIDE ON HOW TO ATTRACT NEW CUSTOMERS TO BUSINESS and make your business flourish. In order to get the best results possible, an advertising agency seeks for the following four graphic designer skills to hire a graphic designer:


1. Agencies hire a graphic designer who has a creative and innovative approach 

It isn’t an easy task to come up with creative and innovative ideas on a frequent basis. The knowledge that a professional graphic designer should possess includes the understanding of artistic elements. These are of utmost use to make a design look aesthetically appealing. An aesthetic design is essential as it catches the costumer’s eye. Therefore, adopt a creative approach while solving the various problems. Most importantly, don’t go for the ‘very obvious’ in the designing process. Learn to think out of the box by working on your uniqueness.

Also, communicate and observe to get various ideas from your surroundings. Practice conveying creative ideas through images in unique ways. Here are 10 DESIGNING METHODOLOGIES FOR CREATIVE CONCEPTUALISATION OF IDEAS to help you come up with innovative ideas. Use these methodologies to boost your creativity. Above all, being creative is one of the most important graphic designer skills that agencies look for, in order to hire a graphic designer.

2.Web Designing knowledge

2. Companies hire a graphic designer with Web Designing knowledge 

Graphic designing is mostly applied in development of web pages and websites. In such a scenario, the in-depth knowledge that a professional graphic designer should possess is of web designing. Firstly, get a basic understanding of building web pages by referring to languages like HTML and CSS. Secondly, master the skills of visual designs and color schemes. Also, don’t forget to work on your skills of interaction design and the layout designs.

To gain the knowledge that a professional graphic designer should possess, go for a web designing course. Also, you can just read through various web designing books available. Click on the link below: DESIGNING A WEBSITE- TOP 6 WEBSITE DESIGNING PLATFORMS FOR BEGINNERS. This will give you the essential understanding and graphic designer skills for web development.

Therefore, this is one of the most significant of all the kinds of knowledge that a professional graphic designer should possess. You can alsoclick here to improve your website content writing skills.

3.Learn to work with the numerous graphic designing softwares

3. Agencies hire a graphic designer who can work with numerous graphic designing software

To hire a graphic designer, a company’s prerequisite is an adequate amount of ‘tech’ related knowledge. As a result, only having an artistic and creative approach doesn’t work. Most importantly, you should be able to handle the graphic designing software like Indesign, Quark and Adobe easily. The graphic designing industry is majorly dependent upon technology.

Various companies approach advertising agencies to get their logos designed. The agencies make use of top rated software to develop high quality logos and satisfy the customers. After all, the primary usage of these software is to ensure a good quality standard. This is an important skill that an advertising agency requires, to hire a graphic designer.

Here are THE BEST FREE GRAPHIC DESIGN SOFTWARES THAT SHOULDN’T BE MISSED. You can try your skills on these software. This will give you experience of handling various softwares. Additionally, it will polish your graphic designer skills.


4. Understand the various forms of typography 

Typography is the style of written content in a design. Since it is mainly concerned with the various font styles, designs, effects, etc. Therefore, adequate knowledge of fonts, their heights and variations are a must. You should be able to determine the right kind of font style according to the structure of design. Understand the technical design behind each letter.

Firstly, learn the concepts of tracking, whitespace element and leading in typography. Read about the THE TOP 5 BASIC TYPOGRAPHY TERMS EVERY DESIGNER SHOULD KNOW. Badly presented content can ruin your entire design. Therefore, the content of your design is as important as the design itself. Get the basic understanding of each font and know how to develop your own fonts. This graphic designing skill will mark your success in the field of designing. Don’t forget to view the TOP FREE CALLIGRAPHY FONTS: CHARM WITH CURVY LETTERING.

Most note-worthily, the above points lay down the basic knowledge that a professional graphic designer should possess. Therefore, incorporate all these skills in yourself before going for a job related to graphic designing. This will surely get you on the right track for becoming a successful graphic designer.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.