There are several steps to generate ideas for commercial designing using the bootcamp bootleg method. Since it’s a commercial design, the process from initial design to final outcome is long. A trend-setting idea is not thought of in one day and implemented the very next day. The whole work needs a design thinking process to strategize the steps to generate ideas for commercial designing. This article will present you with the steps to use the Bootcamp Bootleg design thinking method.
Bootcamp Bootleg design thinking method was first published as a working document through the Hasso Plattner Institute of Design, a.k.a the d.school, at Stanford in 2009. Bootleg is the name of the working document that captures some part of the foundation course of the institute, i.e. design thinking bootcamp. This is how it came to be known as Bootcamp Bootleg design thinking method.
The method involves five modes of operations to work on and as you go forward towards each mode, you discover more steps to generate ideas for commercial designing. Let’s take a look on this design methodology for professional designing.
1. Empathize Mode
The first mode of this design methodology for professional designing deals with human empathy. The Bootcamp Bootleg design thinking method requires you to first understand the target audience. Their likes, dislikes, habits, mindset and everything that can affect their views of your design. This design methodology for professional designing, requires you to engage in short encounters with people. For example: interviewing or interacting with a small group of your targeted audience will help you to understand the users’ emotions, which guide their behaviors.
In addition to that, you will need to create a personal experience space for yourself too. You will have to immerse into the experiences, which your users are having to understand their perspective in a better way. These are some of the best steps to generate ideas for commercial designing.
2. Define Mode
The define mode of this design methodology for professional designing deals with defining the data aggregated from the first mode. All the knowledge that you gathered from the first step, is of primary focus now. You need to process and synthesise the findings into compelling insights and need to scope out a specific design idea. For that, you will need to develop a deep understanding of the audience and your design space, and then come up with your point of view.
You can use several techniques like an empathy map or a journey map, POV madlib, etc. in this mode. Your point of view will guide you towards crafting a specific and compelling design brief and moreover, it will help you proceed with the steps to generate ideas for commercial designing.
3. Ideate Mode
The third mode of the Bootcamp Bootleg design thinking method involves brainstorming of ideas. It aims to generate comprehensive design options. You will need to explore the vast ideation space that you created from all the insights of the define mode. By a wide ideation space, we mean both a large number of ideas and variations within those ideas. Evaluation of ideas is also necessary. You can use techniques like Why-How laddering, 2×2 Matrix, Powers of Ten, etc. for boosting up your steps to generate ideas for commercial designing. From this, you can proceed to the next step of the Bootcamp Bootleg design thinking method.
4. Prototype Mode
The Prototyping mode of this design methodology for professional designing deals with getting real with our ideas and a little away from the outlandishly creative side. The fourth step of these steps to generate ideas for commercial design involves prototyping anything that can be taken for testing. Build your design in a rough form at this stage. It will help you to learn and investigate a lot of different possibilities. User-driven prototyping is recommended the most, as it enables the user to engage with your prototype.
Meanwhile, you should try to understand his/her empathetic views. Gain insights on user feedback about your prototype by observing their reactions and by talking to them about their experience. It will help you to progress through the steps to generate ideas for commercial designing for your final design.
5. Test Mode
The Final mode of this design methodology for professional designing is all about iteration of several processes on your final product. It gives you a chance to take a note on feedbacks on your design, ideas and the prototype. It helps you find the hidden mistakes and fallacies within your design or your final outcome. Try to overcome them and make your final product flawless.
This was the in-depth description of the Bootcamp Bootleg design thinking method and all of its modes. Use it to create better designs and outputs. Read our blog on ‘10 Designing Methodologies for Creative Conceptualisation of Ideas’, to know more about different designing methodologies for professional designing.