7 TIPS TO ENHANCE GOOGLE DISPLAY ADVERTISING CAMPAIGNS
Display advertising has been a low performing digital marketing tactic as compared to other paid search campaigns. This is mainly due to the fact that most business owners do not…
INFOLINKS FOR PUBLISHERS: THE BEST ALTERNATIVE TO ADSENSE ADVERTISEMENTS
Whenever the topic of monetizing a blog comes up, Google AdSense is the name that comes to our mind. But, there are many other platforms through which one can earn…
BEST ONLINE PROGRAMMATIC ADVERTISING TOOLS AVAILABLE
The digital age today has resulted in the advent of new technology that is getting more and more digitized by the day. With the introduction of such tools, advertisers and…
ADS.TXT: IMPLEMENTATION AND IMPORTANCE FOR PUBLISHERS
Digital media advertising has attracted spammers who are using fraudulent ads to gain revenue. Fraud ads have been a constant problem for digital advertising and costs the industry billions of…
THE BENEFITS AND LIMITATIONS OF APPOINTING SMALL AD AGENCIES
Are you thinking about appointing small ad agencies but are doubtful about their efficiency and skill? Like any other kind of agency in the world, there are advantages of small…
A LOOK INSIDE THE PRINCIPLES OF AN INTEGRATED MARKETING AGENCY
We do have a basic idea of the functioning style of top advertising agencies, at least the traditional ones, but what about integrated marketing agencies which have exploded on the…
5 ADVERTISEMENT LIMITATIONS FACED BY RADIO COMPANIES
If you are planning to advertise your business via radio, there are some top limitations faced by radio companies that you should know about. Advertising on radio channels can have…
WHO IS AN ADVERTISING BROKER? TOP 5 RESPONSIBILITIES OF THE BEST AD BROKERS
As a business owner, you must be interested in the job and responsibilities of the best advertising brokers. It is no secret that every company needs advertising and marketing to…
DO NEWSPAPER ADS STILL WORK? TYPES OF NEWSPAPER ADVERTISEMENTS
Are you wondering about the advantages of print media advertising? Is it still profitable to advertise in a newspaper in an era of digital marketing agencies? In order to advertise…
THE GOOD AND ILL EFFECTS OF PODCAST ADS
What is a Podcast ad? People often ask 'what is a podcast ad'? How important are podcast ads in the world of advertising? As an entrepreneur, you might have to…