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  • Post category:MARKETING
  • Post last modified:October 17, 2021
  • Reading time:5 mins read

There are many stressful aspects that you need to take into consideration when running a business. In the modern-day, one of these leading factors is mastering your businesses’ online presence. Many people will immediately get onto the internet to search for the service or product they require. This blog highlights the top three ways that will help you create the online presence of your business.

A survey from Adaptive Marketing showed that 97% of consumers used the internet to find the business they were looking for. So, with this considered, it is certainly worth putting time, effort, and quality into the online aspect of your business. They are a few different methods in which you can improve your online status. Trying to tackle all of them is no easy task. However, the more well-rounded your online business is displayed, the better. Without any delay, let’s discuss the best ways to improve the online presence of your business.

How to optimise a website for better user experience on mobiles

1. Have a Top Website

Having a website should be step number one. When people are looking to find a business based on their needs, they often tend to turn to Google. For example, if you own a florist business in Birmingham, how do you expect people to find you online with no website? If they search “florists in Birmingham,” there will not be much chance of your business being spotted.

Having a high-quality website can be extremely beneficial also. After all, it is where you will be advertising your brand as well as providing information. Therefore, you want it to be as engaging and pleasant to use as possible. Customers having a bad experience on your website probably will not lead to them using your business. Any good website design company will rapidly improve this aspect of your business’ online presence. They can improve design, help you manage the content you need, and improve your SEO score. An investment that will surely pay off as time goes on.

Looking on more information regarding designing a website- Top 6 website designing platforms for beginners are mentioned in this blog.

Effectiveness of email marketing

2. Email Marketing

Email marketing is one of the most effective and engaging forms of digital marketing and a top way to improve the online presence of your business. This is why building an email list is something you should always be thinking about, especially in the early days of your business. So how can you start to build my email list? First, you obviously need people to give you, their emails. You can do this in a few different ways. Offering a small discount is often the most effective way to retrieve a good number of email addresses. By signing up for your business’ newsletter, they can receive a 20% discount on their first purchase, for example.

Loyalty offers are also another way to attain emails. First, getting someone to sign up for loyalty offers will help you build an email list effectively. Then, once you have started getting some numbers in your email list, you can send weekly or monthly newsletters to keep your customers engaged.


Social media: Popular element in small business advertising 

3. Social Media

Having an engaging social media is very important in today’s world. After all, it is where so many people spend much of their free time. Keeping the content consistent and always striving to keep customers engaged and informed will make people enthusiastic about using your business. Follow this link to know about the TOP 7 SOCIAL MEDIA MARKETING BENEFITS FOR YOUR BUSINESS. Social media marketing is one of the top ways to improve the online presence of your business.

There are several benefits of digital marketing. Read our blog on BENEFITS OF DIGITAL MARKETING AND WHY YOU NEED IT to know more. The three ways listed above, act as the very basic areas which are essential for every business. Every business new or old, should definitely have a website, send regular emails to their subscriber list and be active on the social media. Further, businesses may also choose to do professional social media marketing and launch an aggressive e-mail marketing to generate leads and increase their reach. The website should also be further optimized using Search Engine Optimisation, to be more visible in the search engine result pages (SERPs). You can also utilize digital marketing tolls, other than what are listed on this page. Read our blog on MAJOR DIGITAL MARKETING TOOLS: DO YOU KNOW THEM ALL? to explore more digital marketing tools.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.