Like any other FMCG product, agricultural products also need considerable exposure in the market to enhance sales. Agricultural marketing is very complex as it involves a lot of people, such as the producers, middlemen, wholesalers, retailers and many more. This article will provide you with some realistic techniques on marketing for agricultural products, with a study of every aspect of the products as well as the production process.
Before we start discussing the marketing strategies for agricultural products in India and abroad, let’s classify the marketing for agricultural products into two main heads:
- Marketing for Agricultural Products– Marketing strategies for the final products produced by farmers, which are apt for consumption. Some of the common agricultural products include food crops, plantation crops and horticultural crops, etc.
- Marketing for Production Equipment and Aids– Marketing strategies for the intermediate goods, which help the farmer to produce the agricultural products. Some common production equipment include tractors, fertilizers, pesticides etc.
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So, to market your agricultural product, you have to build strategies for both the aspects. You have to smartly devise your plans to enhance your agro-business.
MARKETING STRATEGIES FOR AGRICULTURAL PRODUCTS
Principle of Distinction
Buyers are more inclined to buy something they find interesting and different. If you try to market your product in a different way, you might be able to catch their attention before anybody else. Once you have achieved your target of grasping attention of the potential buyers, it’s time to impress them by providing quality and assurance. Give away as much information as you can about your product through branding and labeling. Try to out-stand others in the market by applying the principle of distinction to enhance your agro-business.
Sell in Regular Markets
When you are dealing with agricultural products, reach out to the markets that usually run on the weekend than on regular days. This is the most effective tool for marketing agricultural products because customer base is set. You just need to find the tactics to lure them to come for your products. You will definitely be able to increase the sales and enhance your agro-business.
Join Government Associations
This is the most viable plan to enhance your agro-business sales as government associations membership is a cost-efficient way to hold a big market share for product. These associations are generally beneficial to small farmers, as government association takes over the responsibility of marketing an agro-business. From advertising to buying, they handle all the work. Moreover, they sell farmers’ products by increasing the price up, which eventually increases the profits of a farmer. It is advisable to get registered to these associations as this is one of the effective marketing strategies for agro-business, which should be followed to increase the sales.
MARKETING STRATEGIES FOR AGRICULTURAL EQUIPMENT
As agricultural equipment are quite expensive, farmers find it very difficult to afford them. The government has taken steps to increase the involvements of participants in the marketing process by providing incentives to small farmers using numerous marketing strategies for agro-business. Have a look at some of them:
- Training and re-training of farmers
- Distribution of fertilizers and pesticides
- Provision for improving seed quality
These steps increase the participation of farmers to market their agricultural products and result in enhanced agro-business sales.
Along with the incentives, the government has taken another initiative to increase marketing for agricultural products and equipment. The government has come forward with schemes to help small farmers. Some of the schemes are as follow:
- Soil health card scheme
- Interest subvention scheme
- National agricultural market
Collaborating with these schemes to sell the agricultural equipments, may help increase sales.
Collaboration with Government
Collaboration with the government is one of the best marketing strategies for agro-business. It helps the traders, farmers and middlemen as the government takes up responsibilities and comes up with programs beneficial for them. This provides the farmers with an opportunity to indulge in new techniques and strategies to market their agricultural products.
Set Appropriate Pricing
When dealing with agricultural equipment, try to make your customers feel that you are here for everybody and not for a certain class of people. Don’t be the seller who only caters to those who have big pockets and set the pricing appropriately. Try to be as approachable as you can to develop trust and reputation among people. The more you try to form a specific customer base, the more people will feel distanced from you, ultimately affecting your sales and marketing strategies for agro-business of yours.
These were some essential ideas on marketing for agricultural products and equipment, which are targeted to enhance your agro-business. These marketing strategies for agro-business should be put into use for effective and great results in sales by attracting a huge customer base.