//MARKETING FOR AGRICULTURAL PRODUCTS- 4 ESSENTIAL TECHNIQUES YOU MUST KNOW ABOUT

MARKETING FOR AGRICULTURAL PRODUCTS- 4 ESSENTIAL TECHNIQUES YOU MUST KNOW ABOUT

MARKETING FOR AGRICULTURAL PRODUCTS- 4 ESSENTIAL TECHNIQUES YOU MUST KNOW ABOUT

Like any other FMCG product, agricultural products also need considerable exposure in the market to enhance sales. Agricultural marketing is very complex as it involves a lot of people, such as the producers, middlemen, wholesalers, retailers and many more. This article will provide you with some realistic techniques on marketing for agricultural products, with a study of every aspect of the products as well as the production process.

Experts classify the marketing for agricultural products into two main heads:

  • Marketing for Agricultural ProductsMarketing strategies for the final products produced by farmers, which are apt for consumption. Some of the common agricultural products include food crops, plantation crops and horticultural crops, etc.
  • Marketing for Production Equipments and Aids– Marketing strategies for the intermediate goods, which help the farmer to produce the agricultural products. Some common production equipments include tractors, fertilizers, pesticides etc.

So, to market your agricultural product, you have to build strategies for both the aspects. You have to smartly devise your plans to enhance your agro-business.

MARKETING STRATEGIES FOR AGRICULTURAL PRODUCTS

MARKETING FOR AGRICULTURAL PRODUCTS- 4 ESSENTIAL TECHNIQUES YOU MUST KNOW ABOUT

Principle of Distinction

Buyers are more inclined to buy something they find interesting and different. If you try to market your product in a different way, you might be able to catch their attention before anybody else. Once you have achieved your target of grasping attention of the potential buyers, it’s time to impress them by providing quality and assurance. Give away as much information as you can about your product through branding and labeling. Try to outstand others in the market by applying the principle of distinction to enhance your agro-business.


MARKETING FOR AGRICULTURAL PRODUCTS- 4 ESSENTIAL TECHNIQUES YOU MUST KNOW ABOUT

Sell in Regular Markets

When you are dealing with agricultural products, reach out to the markets that usually run on the weekend than on regular days. This is the most effective tool for marketing agricultural products because customer base is set. You just need to find the tactics to lure them to come for your products. You will definitely be able to increase the sales and enhance your agro-business.


MARKETING FOR AGRICULTURAL PRODUCTS- 4 ESSENTIAL TECHNIQUES YOU MUST KNOW ABOUT

Join Government Associations

This is the most viable plan to enhance your agro-business sales as  government associations membership is a cost-efficient way to hold a big market share for product. These associations are generally beneficial to small farmers, as government association takes over the responsibility of marketing an agro-business. From advertising to buying, they handle all the work. Moreover, they sell farmers’ products by increasing the price up, which eventually increases the profits of a farmer. It is advisable to get registered to these associations as this is one of the effective marketing strategies for agro-business, which should be followed to increase the sales.


MARKETING STRATEGIES FOR AGRICULTURAL EQUIPMENTS

MARKETING FOR AGRICULTURAL PRODUCTS- 4 ESSENTIAL TECHNIQUES YOU MUST KNOW ABOUT

Incentives

As agricultural equipments are quite expensive, farmers find it very difficult to afford them. The government has taken steps to increase the involvements of participants in the marketing process by providing incentives to small farmers using numerous marketing strategies for agro-business. Have a look at some of them:

  • Training and re-training of farmers
  • Distribution of fertilizers and pesticides
  • Provision for improving seed quality

These steps increase the participation of farmers to market their agricultural products and result in enhanced agro-business sales.


MARKETING FOR AGRICULTURAL PRODUCTS- 4 ESSENTIAL TECHNIQUES YOU MUST KNOW ABOUT

Schemes

Along with the incentives, the government has taken another initiative to increase  marketing for agricultural products and equipments. The government has come forward with schemes to help small farmers. Some of the schemes are as follow:

  • Soil health card scheme
  • Interest subvention scheme
  • National agricultural market

Collaborating with these schemes to sell the agricultural equipments, may help increase sales.


MARKETING FOR AGRICULTURAL PRODUCTS- 4 ESSENTIAL TECHNIQUES YOU MUST KNOW ABOUT

Collaboration with Government

Collaboration with the government is one of the best marketing strategies for agro-business. It helps the traders, farmers and middlemen as the government takes up responsibilities and comes up with programs beneficial for them. This provides the farmers with an opportunity to indulge in new techniques and strategies to market their agricultural products.


MARKETING FOR AGRICULTURAL PRODUCTS- 4 ESSENTIAL TECHNIQUES YOU MUST KNOW ABOUT

Set Appropriate Pricing

When dealing with agricultural equipments, try to make your customers feel that you are here for everybody and not for a certain class of people. Don’t be the seller who only caters to those who have big pockets and set the pricing appropriately. Try to be as approachable as you can to develop trust and reputation among people. The more you try to form a specific customer base, the more people will feel distanced from you, ultimately affecting your sales and marketing strategies for agro-business of yours.

These were some essential ideas on marketing for agricultural products and equipments, which are targeted to enhance your agro-business. These marketing strategies for agro-business should be put into use for effective and great results in sales by attracting a huge customer base.

Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts.