Like any other FMCG product, agricultural products also need considerable exposure in the market to enhance sales. Agricultural marketing is very complex as it involves a lot of people, such as the producers, middlemen, wholesalers,…
IKEA- A GLOBAL MARKETING SUCCESS STORY
Ingvar Kamprad’s IKEA is a triumphant spin off, that has inspired many. IKEA exemplifies the fact that there is simply no formula to overnight success. In simple words, it requires everyday hard work in order…