A logo represents a business organisation. Your customers will remember you by the representation of your logo. Therefore, a professional and systematic designing of the logo is very essential. It will help you establish your brand identity. This article presents 5 crucial logo designing tips that will help you leave an imprint in the minds of your customers.
Designing a logo is an art. Creativeness and precision is needed while designing a company logo. There are various logos of different companies, which are able to make a lasting impression on the minds of their potential customers. Here is the professional logo designing guide:
Keep sketching until you find the one
Come up with as many bright and clever ideas as possible. Keep a target for yourself. Try out a number of ideas and sketches before settling down with one. Remember that you’ve to construct an appropriate logo, which should have a link to your business organization and its work culture. Make the logo speak for itself! Maintain a proper sketchbook and try different ideas until you find the right one. Once you’re done brainstorming, ask others for their review. This is an essential logo designing tip.
Use black and white until the final stage
Don’t directly jump into putting colours in the logo. Begining with black and white enables you to simplify all the shapes and sizes. Once you’re done with the metrics, you are ready to initiate the next step. The next step is your experimentation platform where you can try out as many colour combinations as you wish. This takes your focus in the right direction while designing a company logo. The colourful element comes up as a distraction, therefore, avoid using colours until you have arrived at the basic sketch.
Assess your logo by using different colour
Assessing your logo by using different colour schemes involves ensuring the same clarity throughout all the colour schemes like analogous, triadic, complementary, split complementary etc. Your logo should render well in all these colour schemes. This is to ensure the legibility and visibility in minimum lighting situations. In simple words, your logo must be appealing in different lighting situations. Follow this logo designing tip to ensure consistency and attractiveness.
Use the golden ratio
Golden ratio is known as an irrational number in mathematical terms. It is famous for the construction of visually attractive structures. It can be applied to new logos as well as existing logos. It is a technique used to craft perfectly proportionate shapes and patterns. Famous companies like Pepsi, Google, Twitter have used golden ratio in their logo designs. You can simply edit your images and apply the golden ratio on them. Use the grid to chart the golden ratio rules and develop your logo accordingly. It is one of the most effective tips of professional logo designing.
Balance all the elements
Maintain a balance in all the elements of the logo; from text to colour to shapes. Use horizontal lines with vertical shapes, vibrant images with a dull backdrop, dark tone with light hues. All such things appeal to the aesthetic mindset of the viewers. The weight of colour, sizes, shapes must be balanced. Opt for a safe approach by maintaining a proper balance of elements in your logo.
All the above points can be used to design a professional and an appealing logo. Keep these in your mind while designing a company logo. Develop a simple and unique logo which communicates the essence of your business organization.