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  • Post category:MARKETING
  • Post last modified:November 18, 2020
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Marketing exists in various forms these days. The umbrella of marketing is expanding with time. We see so many forms of marketing around us- online marketing, social media marketing, digital marketing, etc. One of the new and emerging forms of marketing is Radio marketing. This article delivers the secret behind an effective Radio marketing. 

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Radio marketing involves promoting the products over radio channels i.e. advertising on radio. It refers to increasing the brand awareness along with capturing audience over radio. It is an effective and easy way to capture the attention of the audience on a local level. Following are a few points to get radio marketing results: 


1. Good and effective opening statements 

The opening statement plays an important role in stimulating the drives of a listener. The statement should be compelling enough to maximize its impact in the listeners’ mind. A powerful opening statement can provide an effectual kick-start to the process of selling. Target the emotional psychology of the audience to grab their attention. This will make the customer believe that the product is suitable for him. A compelling opening statement is the key to effective radio marketing.

Relevant content can be used to communicate to attract customers, using effective radio marketing.

2. Develop content according to the kind of target audience

There is a variety of points to be considered before developing an appropriate content. Understand the demographics of the target market, their needs and wants. The content should speak for itself in a convincing tone. The audience must find the content useful in terms of imparting knowledge to them. The content should focus on how the users view the product. Relevant content can be used to communicate to attract customers by using effective radio marketing. This will surely help you for an attractive advertising on radio.

Persuasive content

3. End on a convincing note

Persuasive content is essential for convincing the customers. A strong closing line is important to make the audience act. It should signal an end in a structured manner such that it stimulates the listeners to act. You can use quotes by some famous people to support the closing lines. The final words are significant as depending on them, the listener decides whether he will make the purchase or not. Also, the speech should end on a high note as this will cause a striking impact on the listeners’ mind. Ending with a catchy and convincing note has always proven to be effective for advertising on radio.

4. For example, AAP’s use of radio marketing during elections

The Aam Aadmi Party demonstrated a successful implementation of effective radio marketing. They used radio to connect with the people of Delhi during the Delhi elections. They appealed to the local people over radio by using compelling statements. Promises and various other benefits were guaranteed to the people through this medium. This enabled them to grab the attention of local people. Thus, the party was successful in forming a good connect with the people using the concept of radio marketing. Therefore, the winning of AAP can be attributed to effective radio marketing, to a great extent.

Radio marketing is an emerging form of marketing which involves advertising on radio. You should hire a professional speaker and get him relevant content according to the target audience. The secret behind effective radio marketing lies within a structured implementation in order to get radio marketing results.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.