Are you an amateur who is wondering what is content writing? Well, fear no more. Content writing can be an enjoyable profession once you know all the nitty-gritties. We have put together a set of general guidelines that will help you learn professional content writing. 

Online content writing is any piece of material that is written in a computer and published on a recognized website. It comes in forms like blogs, articles, jingles, songs, poems, company overviews and so on. A content writer is just a loose term for a blogger, article-writer, poet and other kinds of individuals.

Keep a list of projects and their deadlines,

Most Popular Aspects of Content Writing: Articles and Blogs

You must acquaint yourself with the two most popular forms of content writing: blogs and articles. Blogs can be varied in tone and structure. Articles are more direct and informative. A blogger is free to express his/ her opinion, while an article-writer cannot put his/ her own views and insights. Blogs function on SEO strategies, while articles may not. However, both of these contents are widespread over the internet. In order to learn professional writing, you must learn the CORE DIFFERENCES BETWEEN BLOGS & ARTICLES.

Make lists

Good Vocabulary and Grammar

Almost all content work on the internet is in English. Having a good command on English is the correct direction in learning professional writing. With the surfacing of the internet, your work is accessible to all parts of the world and if you have bad grammar or a bad vocabulary, it will result in a bad reputation for you and also the company.

In order to compete with the writers in the native English-speaking countries, your English needs to be up to the mark. Furthermore, if your vocabulary and grammar is strong, it will cause awe and inspiration in your readers. You would secure a wider reader-base and make your work more attractive and professional. Here are some of THE BEST GRAMMAR EDITORS AVAILABLE ON THE INTERNET THAT EVERYONE SHOULD KNOW ABOUT to be in touch with this industry.

Use of SEO in content writing

Use of SEO in content writing

You must explore all kinds of content in relation to Search Engine Optimization. SEO strategies help attract search engine traffic to your website. It makes your work visible on search engines so that users may find it. It’s better to be aware of the IMPORTANCE OF A SEO CONTENT WRITER IN TODAY’S WORLD. It is a vital aspect of blogging.

Site errors, Common SEO Crawl errors and how to fix them

Keyword Research

Keywords are words or phrases that have been searched by users on search engines very frequently. You must be very cautious while CHOOSING THE RIGHT KEYWORDS IN CONTENT WRITING, IT’S AN INTEGRAL PART OF SEO STRATEGY. If you research these phrases and incorporate them in your work, it would become more visible among the Google search results. All bloggers use this technique to improve their visibility and gain readership. Check out the next blog on HOW SHOULD KEYWORDS BE INCORPORATED IN GOOD BLOGS.

Surveys, Relationship between advertising and market research agencies

Plagiarism Test

In order to learn professional content writing, you must be clued up of plagiarism. Plagiarism in your work will cause a bad impression on your readers and a bad reputation for the company. You must always use the tools available online to ensure your work is 100% original, so here are THE BEST ONLINE PLAGIARISM CHECKERS AVAILABLE.

Content marketing: An ultimate marketing technique

Readability Test

Readability is the ease with which people can read your work. It will ensure that your intended audience enjoys your work and does not find it banal. There are various readability tests online to find the readability level of your work and make changes accordingly. It is a vital part of learning professional way of writing content. Read our blog on READABILITY TESTS: KNOWLEDGE REQUIRED TO DO A READABILITY TEST ONLINE to know how to conduct the test for your blogs.

After reading this post, you will have a very rough idea about writing content. As you begin writing, these ideas will become clearer. We have tried to present content writing in this post in a very abstract manner covering the points that all contents have in common. Check out the other content writing-specific blogs here to learn about this field in detail.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.