Content writing is a profession which involves a lot of responsibilities. Every content writer in this world has some responsibilities towards the society. A content writer can always use his power of words for the benefit of society. If you are a content writer then you must keep these responsibilities in mind. Avoiding writing about misleading ideas, using an ethical way of expression are some core responsibilities of any content writer. This blog will help you be a better content writer who fulfills his responsibilities using the power of words.

A professional cannot be successful if he does not think about the society. Society provides essential resources for him to work. In case of content writers, society is the audience. In order to reach the heights of triumph, a content writer must fulfill his content writer roles. This blog will tell you how to use power of words for the benefit of society.

Authentic information

1. Authentic Information

The major part of a work in content writing is to provide information. Readers of a blog rely on the blog up to a great extent for information. It is the primary responsibility of any content writer to supply authentic information. Any kind of information, which is false can lead to problems. It may ruin your blog’s trust worthiness. Eventually, it would lead to a lower ranking on SERP. Check out this blog on why PLAGIARISM CONTROL IS MANDATORY: HOW TO ENSURE 100% UNIQUE CONTENT.

Writing something just because you think it can fetch more traffic on your blog is harmful. You should rather use the TECHNICAL SEO TACTICS TO IMPROVE WEBSITE TRAFFIC. But, using some random statistics because you couldn’t come up with the true ones is terrible. It is against content writer roles. A good content writer will always make sure that each part of his information is authentic.

Deliver quality work

2. Impartial Evaluations and Judgements

Providing impartial evaluations and judgements is the second most important responsibility of any content writer. As a content writer, you have to share your personal opinions sometimes, especially when you are writing a blog. But you must not be partial towards a particular side. Your evaluations and judgements must be bias free. Consistently supporting one thing just because you like it can leave a negative impact on your audience. Criticizing another thing just because you do not like it can also spoil your impression. Your readers who get influenced by you will also become biased owing to you.

For example, if you support a political leader, then you cannot always preach about him on your blog. Neglecting his drawbacks will mess up your blog’s name among people. Also, many people will not get to see his shortcomings because you were partial towards him. Therefore, giving impartial evaluations and judgements must be avoided at any cost.

Distance yourself from gossip-power of words for benefit of society

3. Say NO to Misleading Ideas

Content writers have to think out of the box. Content writers must come up with extraordinary and exceptional ideas. But presenting an idea which might mislead people must be evaded. If your blog is popular, then you should never ignore this responsibility. It is an essential content writer role. Your one misleading idea can cause a lot of trouble. Deceptive ideas can even damage the peace of society. Ideas and thoughts which offer wrong message to the viewers should never be posted. Take a quick look at WRITING SERVICES OF A GOOD AD AGENCY: 5 THINGS TO EXPECT to know the aspects of good and skillful writers.

Struggle to come up with a new topic:

4. No Offensive Content

A content writer should always be concerned about the peace of the society. Any responsible content writer would never write any peace destroying content. Even if the information is true and disturbing, it should be presented in a better manner. Presenting content in a better manner does not mean molding the crux of the matter. It simply means that you should use more sensible, polite and non-violent language. The power of words should always be used for the benefits of the society.

There are PROS & CONS OF WRITING CONTROVERSIAL & TABOO CONTENT. However, No ideas capable of disrupting peace of the society must be presented. For example, writing about cultural differences using disrespecting or criticizing words can create gaps between different cultures.

Business strategy-power of words for benefit of society

5. Ethical Way of Expression

Our society runs on morality and ethics. Thus, a writer’s expression should also be ethical and moral. Using inappropriate language is a big no. In any case, a writer should not use badly chosen words. He should avoid using undesirable ways of expression. Using improper language is against the responsibilities of any content writer. No one wants to see or read detrimental content. Calling names, using abusive words for someone/ something, looking down upon something constantly, insulting others are some examples of unethical ways of writing.

Collaboration with celebrities, Generate funds for NGO with the most effective social enterprise marketing strategy

6. Guiding People

Society is a made up of people. People build nation. Nation provides you home and resources. It is everyone’s responsibility to make the nation united and strong. Being a content writer brings persuasive powers. A content writer’s role is to influence people in a good manner. A content writer should use this ability in a positive manner. He must guide people towards building a strong and united nation. He must arise a feeling of nation love among people. He should talk about unity, strength of unity, respecting each other, patriotism and so many other topics which are important for the society.

It is extremely important for any content writer to have these responsibilities towards the society. A content writer’s most significant role is to use the power of words for the benefit of society. This society is our home and it is our duty to serve it. We must contribute towards its growth in every possible way. These were some ways in which a content writer can help the society better off using the power of words. Most importantly, check out our next blog about THE BEST CONTENT WRITING TIPS FOR A PROFESSIONAL WRITER.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.