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  • Post last modified:February 6, 2021
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With the popularity of Twitter increasing quite steadily, many people have started using this social media platform to position their brands in the minds of their target audience. In this article, we will give you a brief idea of how you can use Twitter to improve the profitability of your business.

Social media has changed the way businesses revolve today. Facebook, Twitter and Instagram are used by most businesses today, regardless of their size. Twitter, especially, helps to get your message across to a large number of people quickly and effectively. However, not many people have understood the real potential of Twitter.

What are some of the fundamental concepts of marketing using Twitter?

Twitter is one of the best platforms for engaging with your customers and improving the visibility of your brand. How do you do it? Is buying real Twitter followers a good idea? Let’s read about them in the next sections. Here are some concepts you need to remember when you are marketing your business on Twitter:

  • Make your posts brief, as Twitter allows only a maximum of characters.
  • Ensure that you can make your business posts attractive in those 14o characters.
  • Use hashtags about any local events of your business, promotional activities, sales offers, and more. However, remember that you shouldn’t use more than three hashtags in a tweet.
  • Keep your posts engaging and retweet customers’ reviews and feedback about your business.
  • It is highly recommended that you have a call to action at the end to make it a lot more interesting for your customers.

Why should you use Twitter for marketing?

Are you still thinking of using buying real Twitter followers and using your Twitter as a great marketing tool for your business? Here are some of the reasons that will convince you to use Twitter for improving the reach and visibility of your brand:

  • Helps you to send direct messages to your customers who follow your account; this will make the conversation personal, effective and engaging.
  • By using the @feature in your tweets, you can ensure that your posts get seen even by people whom you don’t follow. So, you can use this feature when you want to share an important update about your business to increase awareness about your brand.
  • When including the links of your landing pages, promotional pages and other interesting highlights of your website on your tweets, it will encourage more and more people to visit your site. Hence, Twitter can help improve your website traffic as well.
  • Twitter helps you to build your online reputation, which will stand in good stead for the overall profitability of your business. When you frequently engage with your users, you get to listen to their feedback and incorporate the same in your products/services. This gives users a feeling that their opinions matter.

How to increase customer engagement on Twitter

What benefits can you enjoy when you use Twitter for marketing?

Twitter, being the most public social media platform ever, can be used for improving your marketing potential to a great extent. You can use influencers to speak about your product, through which you can gain genuine visibility for your business.

One of the best things about Twitter is that its algorithms encourage real-time marketing. You can also advertise your product or service through promoted tweets. Any marketing technique or trend you follow can be continued only if you check for its success.

Twitter allows you to do that with the help of its Analytics feature. Thanks to this feature, you can measure the impressions that each promoted tweet or retweet has fetched you. This will help you decide on the marketing trends that you should continue to use in the future to improve your brand’s visibility.



Ileeka Pal

Ileeka Pal, graduate from Delhi University, is a passionate reader and writer. She is always open to new experiences and feels that each new experience brings with it something to cherish. She is also interested in art and likes to learn about different cultures. People find her to be an upbeat, self-motivated team player with excellent communication skills.