What Is Digital Marketing? Why Does It Matter? It refers to the usage of digital technologies to reach marketing goals. Business websites, email, search engines, mobile apps, and social media pages constitute these technologies. Digital marketing strategy helps to market your products through online channels. Online channels include Facebook page, product website, etc. Every brand requires a solid digital marketing strategy to be renowned.
1. Incorporate Artificial Intelligence
Artificial intelligence is transforming dozens of industries. It is changing the way brands do business from finance to tech and retail. They perform tasks like voice recognition, visual perception, translation, and decision-making. Previously, these all required human intelligence. Now, these tasks can be accomplished easily with the use of artificial intelligence. Users are transferred to a live chat for further conversation. This technological revolution will bring more positive momentum.
So how is AI changing digital marketing?
The customer services for digital marketers has been transformed and the efficiency of user experience has increased with the use of Artificial Intelligence. Chatbots are an example of AI across the web.
Users can ask questions about products and services with the help of chatbots. It streamlines the interaction for the customer. Chatbots provide 24X7 service for customer benefit.
2. Create Video Content
Digital marketers choose to create videos due to a hundred reasons. Some of the most impressive statistics that prove the importance of video are:
- 97% of marketers claim that videos help their customers understand their products better
- 81% of businesses are using videos as a part of their digital marketing strategy
- Live videos account for 13% of total traffic
- Decisions of purchase are made with the help of videos. Thus, videos bring conversions.
- Videos are addictive and easily connect to product marketing. Marketing through videos allows displaying features in a creative way, making it more effective.
Types of Videos to Use
Different types of videos are accessible for digital marketers. Some of the successful digital marketing strategies are:
- Facebook Live Video: This type of video gives viewers a raw look at the content. Viewers can comment and react to videos in real-time via Facebook.
- Interview-Style Video: Short interviews with the right employees give customers an inside look at the heart of your business.
- Informative Video with Animation: This is the type of video used frequently. It features main statistics about a business, showcases stylish photos or video clips and transitions.
3. Use Creative Search Methods
Voice search is not a part of the algorithm used by Google, although it is a good idea to start with. Consumers are comfortable with visual search and voice-activated tools like Siri and Alexa. This technology is easier to access, making it more direct and conversational.
4. Social Media Marketing
Businesses use various social media platforms to connect with the audience for social media marketing. It enhances the growth of the brand, increases sales, and drives website traffic. Providing great content on social media profiles and running social media advertisements to engage the followers and analyze the outcomes are a part of it. Facebook, Instagram, Twitter, Linked In, and YouTube are the major social media platforms used today for extensive marketing for brand visibility.
A wide range of social media management tools is also available that help businesses get the most out of the social media platforms listed above. These tools enhance the success of your social media marketing. Social media marketing first started with publishing, but over time it has matured beyond only broadcasting content.
Businesses use social media in various ways these days. A business company that wants to understand its performance on social media would analyze its reach, engagement, and sales.
5. Search Engine Optimization – SEO
SEO is a type of digital marketing technique. It involves understanding what users are searching for in the search engine. SEO is one of the main drivers of organic traffic to websites.
You can rank the keywords users are searching for to find businesses with SEO. It helps you rise above your competitors in organic search. It helps drive more traffic to your website and online channels.
It’s all about the search engine results so, page rankings have better visibility for users. Many people don’t bother scrolling to the following pages of search engines. Therefore, SEO is essential to work for generating more business from online searches.
6. SMS Marketing
It is a technique to spread promotional messages. A database of subscribers is produced by SMS marketing. Text messages are an ideal way of notifying customers regarding upcoming deals. Upcoming event reminders via SMS are sent to customers. Text messages are short and easy to absorb. Most of the messages are read in the first three minutes. These campaigns are great for hyper-time-sensitive offers.
7. Customer segmentation
The idea is simple: it is better to have a large number of small marketing campaigns targeting specific audiences. It is achieved by customer segmentation.
Customer segmentation groups the target audience by behavior or traits. It tailors your content to suit the preference of the customers. It is best for customer engagement and personalization. Your followers receive content hand-picked for them. You can also use it to specialize in ads on different sites, categories of blog content, and social media content.
8. Affiliate Marketing
It refers to earning a commission for marketing another person’s or company’s products. It searches for a product that the customers enjoy and promotes that product. Affiliate links from one website to another for tracking the sales. A variety of individuals with an effective marketing strategy is the target. Three different parties to make this work are:
- Seller and product creators
- The affiliate or advertiser
- The consumer
- It is a monetization strategy that is the prime driver of revenue for websites. Websites earn a commission by promoting another company’s products.
The COVID-19 pandemic has made brands embrace digital channels and deliver their services through online platforms more than ever. Businesses like escape rooms offer enhanced customer experience by making the most of the evolving nature of digital marketing. It also boosts the traffic to the respective websites and grows their sales significantly if strategized properly.
The internet provides endless opportunities for businesses, from widening the scope of customer reach to adopting various strategies to grow. We hope this article would come in handy with some of the best digital marketing strategies that can help your business with your marketing goals.