Explore the latest trends and behind the scene realities of digital marketing here! This section contains articles that highlight the basics of digital marketing along with the articles that communicate advanced practical knowledge. Digital marketeers and aspiring personal wishing to advance to the digital age, can gain from the immersive first hand knowledge shared here.
A well optimized landing page is the foundation for the success of digital marketing campaigns. A perfect value proposition or optimized advertisements are of no value unless you have a…
A lead is a person who indicates interest in a company's products or services. Lead generation is the process of attracting prospects and converting them into customers. A company is…
Whenever the topic of monetizing a blog comes up, Google AdSense is the name that comes to our mind. But, there are many other platforms through which one can earn…
The digital age today has resulted in the advent of new technology that is getting more and more digitized by the day. With the introduction of such tools, advertisers and…
The number one way in which prospects or customers search for businesses, products or services is Google. They might search for your location, reviews, get your contact details, or any…
Sometimes there is similar content on multiple URLs or even multiple websites. This can harm your rankings on search engine result pages. But by using canonical URLs, you can cross…
Have you ever wondered what is WordPress? Wordpress.com is a free blogging site which allows you to create and publish posts. But the blog is hosted by WordPress and the…
Google Ads (Adwords) is the biggest PPC platform for any Ad strategy. When set up strategically, it is the best source of paid traffic. This step-by-step guide aims to educate…
One of the best advantages of search engine optimisation is that you can use it to target a specific audience based on their location and revamp your ad strategy. This…
Instagram was launched in 2010. At that time it was like any other social media platform used for sharing photos with followers. But now, it has grown to become one…
