Explore the latest trends and behind the scene realities of digital marketing here! This section contains articles that highlight the basics of digital marketing along with the articles that communicate advanced practical knowledge. Digital marketeers and aspiring personal wishing to advance to the digital age, can gain from the immersive first hand knowledge shared here.
For most marketers and advertisers looking to try out online ad campaigns for their advertising strategy, there is always an initial struggle in relation to budget allocation, campaign optimization, searching…
The latest numbers show that Apple’s App Store has 4.3 million apps available for download, while the Google Play Store has almost 3 million apps available. During the pandemic our…
Depending on business objectives and goals, choosing the right kind of app to build is the defining factor of your mobile strategy. There are a variety of factors to be…
Display advertising has been a low performing digital marketing tactic as compared to other paid search campaigns. This is mainly due to the fact that most business owners do not…
Most advertisers use classified websites for publishing advertisements of their products. But some companies also use these to promote their businesses. In addition to this, classified websites that have a…
High quality content does not ensure that a website will get traffic. To gain exposure, there are some additional steps that must be taken. These steps include search engine optimization,…
Not every visitor that comes to a website will convert into a customer. Retargeting helps you to target those people who have visited your website and expressed interest in your…
A well optimized landing page is the foundation for the success of digital marketing campaigns. A perfect value proposition or optimized advertisements are of no value unless you have a…
A lead is a person who indicates interest in a company's products or services. Lead generation is the process of attracting prospects and converting them into customers. A company is…
Whenever the topic of monetizing a blog comes up, Google AdSense is the name that comes to our mind. But, there are many other platforms through which one can earn…
