Explore the latest trends and behind the scene realities of digital marketing here! This section contains articles that highlight the basics of digital marketing along with the articles that communicate advanced practical knowledge. Digital marketeers and aspiring personal wishing to advance to the digital age, can gain from the immersive first hand knowledge shared here.
With the advent of new and coming of age trends on social media, the digital marketing scenario keeps on changing on a day to day basis. Businesses try to put…
For businesses that have large websites, it is essential to have an organised structure and a smart internal linking strategy. Faceted navigation can help to solve a number of problems…
Marketing trends and channels keep evolving over time. While many trends have come and gone quickly, one of the channels that has managed to remain relevant even today is email.…
Progressive web apps combine the best of both web and apps to improve the web and mobile experiences for the users. They load quickly, send push notifications, provide an app-like…
Today, several businesses are investing in digital marketing tools and social media platforms extensively to increase their brand exposure and awareness among potential customers to sell their products and services…
A well executed content audit on an annual or a biannual basis can be quite powerful in delivering insights into a website's blog. Yet, because of its complexity or the…
Keywords and links are different parts of search engine optimization. But, when used together, they can help you build an optimized website with high rankings. When you use keywords as…
Today businesses are increasingly wondering about trying out different trending digital marketing tactics to increase their market presence and reach out to their target audience. One such coming of age…
Many browsers show 'not secure’ messages to website visitors if a website does not have an HTTPS connection. Most visitors will navigate away from a website if it is not…
Nowadays brands spend a lot of their time and money on creating an impactful advertising strategy to target their customers across various channels. Half of these efforts are usually aimed…
