Schema markup is one of the least utilised forms of Search Engine Optimisation. It is quite powerful and can boost your website in the search engine result pages. Not many websites include schema markup formats…
HOW TO COMPETE WITH BIG BRANDS IN SEM
It can be tough to compete against the bigger brands in search engine marketing. They usually get top ad placements, more recognition, and more sales. Many a times small businesses think that a paid search…
IMPROVE SEO WITH LATENT SEMANTIC INDEXING
Specific keywords are needed to boost website traffic. Sometimes, even if a great SEO strategy is in place, the rankings of your website do not change. Although you are blogging and properly optimising content, your…
JAVASCRIPT AND SEO: BEST PRACTICES FOR JS BASED SITES
For a long time JavaScript and SEO were not compatible. This is because search engines could not crawl JavaScript. In 2015 however, Google said that they can crawl and render JavaScript websites. However, it advised…
WHAT IS LOGFILE ANALYSIS FOR BETTER SEARCH ENGINE OPTIMIZATION
To improve technical and on-page search engine optimisation, log file analysis is important. Log files carry data which is accurate and help you to understand exactly what search engines crawl for your website. You can…
HOW TO LEVERAGE SEMANTIC SEARCH FOR HIGHER RANKINGS?
Search engine optimisation is getting more and more difficult day by day. This is because there is now a lot of content which is competing to get to the first page of the SERPs. With…
HOW TO USE GOOGLE TAG MANAGER
The Google Tag Manager is another one of Google's free and easy to use tools. It helps website owners to have some control over the codes and tags. It is a great tool that every…
A GUIDE TO JSON-LD FOR SEARCH ENGINE OPTIMISATION (SEO)
Structured data plays an important role by delivering easily indexable content. There are several formatting options available like microdata, RDFa etc. All of them are beneficial as they create better websites for both humans and…
INTERNATIONAL SEO: HOW TO EXPAND TO AN INTERNATIONAL AUDIENCE
By making your website global and implementing international SEO, you can extend your reach. By doing international search engine optimisation, you have the power to drive traffic from other countries. It involves creating content for…