Explore the latest trends and behind the scene realities of digital marketing here! This section contains articles that highlight the basics of digital marketing along with the articles that communicate advanced practical knowledge. Digital marketeers and aspiring personal wishing to advance to the digital age, can gain from the immersive first hand knowledge shared here.
The number one way in which prospects or customers search for businesses, products or services is Google. They might search for your location, reviews, get your contact details, or any…
Sometimes there is similar content on multiple URLs or even multiple websites. This can harm your rankings on search engine result pages. But by using canonical URLs, you can cross…
Have you ever wondered what is WordPress? Wordpress.com is a free blogging site which allows you to create and publish posts. But the blog is hosted by WordPress and the…
Google Ads (Adwords) is the biggest PPC platform for any Ad strategy. When set up strategically, it is the best source of paid traffic. This step-by-step guide aims to educate…
One of the best advantages of search engine optimisation is that you can use it to target a specific audience based on their location and revamp your ad strategy. This…
Instagram was launched in 2010. At that time it was like any other social media platform used for sharing photos with followers. But now, it has grown to become one…
When starting with search engine optimisation, performing a competitor analysis is important. This is because by knowing who the competitors are, how they are optimising their websites and what is…
Previously known as Google Webmaster Tools, the Google search console allows you to check website analytics and data. You can look at reports about back-links, crawl errors, keywords, etc. This…
Link building is a crucial factor for any SEO strategy. To rank well on search engines, marketers need to know how to build backlinks to their websites. Since a number…
Most customers today search for the best products and services online. This means that a strong online presence is necessary for organizations to be visible to it's potential customers. Search…
