7 TIPS TO ENHANCE GOOGLE DISPLAY ADVERTISING CAMPAIGNS
Display advertising has been a low performing digital marketing tactic as compared to other paid search campaigns. This is mainly due to the fact that most business owners do not…
STEPS TO SET UP YOUR GOOGLE MY BUSINESS ACCOUNT AND WHY YOU NEED IT
The number one way in which prospects or customers search for businesses, products or services is Google. They might search for your location, reviews, get your contact details, or any…
STEP WISE PROCEDURE TO DO GOOGLE SEARCH ENGINE MARKETING VIA GOOGLE ADS (ADWORDS)
Google Ads (Adwords) is the biggest PPC platform for any Ad strategy. When set up strategically, it is the best source of paid traffic. This step-by-step guide aims to educate…
HOW TO GET YOUR WEBSITE CONTENT INTO GOOGLE’S FEATURED SNIPPETS
Google keeps refining the search features and SERPs. One such change in the way that results are displayed to users is Google's featured snippets. Featured snippets are quite beneficial for…
SOCIAL MEDIA MARKETING THROUGH GOOGLE+: WHY WE LOVED GOOGLE+
Google+ is a discontinued social media marketing platform by Google. When it was active, Google plus had approximately 400 million active users. This means that for brands, google+ provided numerous…
GOOGLE DISPLAY ADVERTISING VS FACEBOOK DISPLAY ADVERTISING
Google and Facebook are two very different platforms. One is a search engine and the other is a social networking site. Both of these platforms can be used for effective…
ADVERTISING ON GOOGLE ADS: BENEFITS AND WORKING
Every year businesses spend thousands of dollars for running campaigns on google ads. Formerly known as Google AdWords, Google Ads is one of the most effective online advertising platforms. The…