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  • Post last modified:May 31, 2023
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Are you curious about the qualities of a professional marketing consultant? What does the job profile of a marketing and advertising consultant actually look like? As a business owner, you must expect a certain set of qualities from your marketing consultant. We have made a list of all the essential traits of a marketing executive.

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A marketing consultant is considered an expert in his/ her field. The essential traits of a marketing executive help them in giving you sound marketing advice. Their experience and intelligence helps in providing the most successful marketing solutions for the success of any company. The best marketing companies rely on their knowledge for guidance and smooth running. Here are some of the best traits of a marketing executive.

What is sales?

1. Sales Ability

One of the most vital qualities of a professional marketing consultant is his/ her sales ability. A marketing consultant should be first and foremost, a talented salesperson. He/ she should have great convincing powers to convince almost anyone to buy anything. It is all about communicating their message correctly in order to prove the functionality of the product. Their speech should create a quality of urgency so that the customer is compelled to buy the product at once. Read our blog, THE SECRET BEHIND GOOD PUBLICITY TO MEET SALES GOALS to know more about the best sales strategies.

4.Innovation flowchart

2. Innovation

Another job profile of a marketing and advertising consultant is to constantly come up with innovative ideas for marketing the products. They should be a problem-solver above everything. Problem-solving in the marketing world, demands innovating solutions. Innovation is also involved in examining a form of communication and discovering the results. Learn more about innovative brand strategies in our blog BUILD AN EFFECTIVE BRAND STRATEGY- A STEP BY STEP GUIDE.

1.Mind mapping

3. Creativity

The qualities of a professional marketing consultant demand a lot creativity in order to make the brand stand out among its competitors. What’s unique about you? They are experts at viewing situations from different perspectives and offering excellent solutions. They rely on their creativity to take marketing risks and deliver optimal results. To know more about creative marketing ideas, read our blog DIFFERENT BRAND MARKETING STRATEGIES FOR DIFFERENT BRAND ORGANISATIONS.

Observe facial expressions, Reading Body Language: A basic guide

4. Observant

One of the most talked-about traits of a marketing executive is that they are highly observant. They learn from the mistakes of fellow marketers and fellow brands. They have a tight grip when it comes to what their client needs and wants. It leads them to seek out the target audience and observe these people. Client feedback is something they value greatly, as it helps them make their strategies more efficient.

Process of working with a video production company

5. Strategic

It is common knowledge that the job profile of a marketing and advertising consultant entails them to be strategists. They love planning. Their research and observation power, is what helps them craft their strategies. It is easy for them to formulate their strategies according to the needs of the company. They employ their strategic nature to solve marketing-related problems.  Learn more about strategies for marketing profitability in our blog ULTIMATE MARKETING STRATEGIES FOR A STARTUP.

Be it any kind of consultant- young or old- these qualities of a professional marketing consultant are absolutely necessary for the smooth running of things. Without their knowledge and guidance, no marketing team can achieve their full potential. A part of it perhaps depends on how much experience they have. As a business owner, you should look for these vital five traits of a marketing executive before you decide to hire one.


Uni Square Concepts is an advertising agency located in New Delhi, India. By initiating The Uni Square Blog, we aim to provide a comprehensive portal where readers can educate themselves about the various aspects of advertising and marketing. The articles and blogs are written by our professional team of content writers, under the guidance of senior leaders of Uni Square Concepts including its CEO, Uday Sonthalia.