HOW PAID TRAFFIC INFLUENCES RETURNING DIRECT VISITORS: MEASURING THE TRUE IMPACT OF PAID CAMPAIGNS
It is a bit like opening a shop on a hidden street with no sign outside. People wander in, look around, and then leave, and you have no idea who…
STEP WISE PROCEDURE TO DO GOOGLE SEARCH ENGINE MARKETING VIA GOOGLE ADS (ADWORDS)
Google Ads (Adwords) is the biggest PPC platform for any Ad strategy. When set up strategically, it is the best source of paid traffic. This step-by-step guide aims to educate…
SOCIAL MEDIA MARKETING THROUGH GOOGLE+: WHY WE LOVED GOOGLE+
Google+ is a discontinued social media marketing platform by Google. When it was active, Google plus had approximately 400 million active users. This means that for brands, google+ provided numerous…
GOOGLE DISPLAY ADVERTISING VS FACEBOOK DISPLAY ADVERTISING
Google and Facebook are two very different platforms. One is a search engine and the other is a social networking site. Both of these platforms can be used for effective…
HOW SHOULD KEYWORDS BE INCORPORATED IN GOOD BLOGS
Are you a content writer who is wondering on how to incorporate keywords in blogs? Are you confused about the SEO strategies that your blog should include? Do you ever…
ADVERTISING ON GOOGLE ADS: BENEFITS AND WORKING
Every year businesses spend thousands of dollars for running campaigns on google ads. Formerly known as Google AdWords, Google Ads is one of the most effective online advertising platforms. The…
A GUIDE TO SEARCH ENGINE MARKETING
Each year, businesses spend a good portion of their budget on Search Engine marketing. SEM is an effective way to promote your products and services and grow your business. This…