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  • Post last modified:July 29, 2023
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Winning your first business may be hard, and converting an existing customer into a repeat customer may be easier, but that doesn’t mean it’s easy. When someone buys from your store for the first time, how can you maintain that interest and profit on the next transaction? Customers who have purchased your product before are more likely to show interest and consider returning as long as they keep their promises. But as you realize, not all customers take the necessary steps to keep in touch with you. Even then, not all is lost. In this article, we have highlighted how to improve conversion rate through retargeting.

Retargeting is a paid advertising strategy that allows you to serve ads across different platforms to users who have already visited your website, provided that appropriate tracking mechanisms are in place. You can choose retargeting based on what someone has done on your site, such as showing ads only to people who have made a purchase.

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1. Use Ads to build your audience

If you want people to shop at your store again, it’s easier to focus on one thing and get more sales. Still, there are many things you can do to re-engage shoppers before the purchase process and consider advertising as part of your overall marketing strategy. To improve conversion rate through retargeting, you must use ads to build your audience.

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2. Create relevant messages

The internet is a noisy place. There are many brands out there trying to grab the attention of consumers. Creating the right message is the key to ensuring the effectiveness of your e-commerce retargeting ads. If you want to build a good relationship with your guests, target your announcements with the right message. Incorrect email submissions are annoying and may be flagged as spam. For instance, if you offer items, particularly for men, your retargeting advertisements ought to not be appeared to boys and ladies.

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3. Focus on different Ad elements

E-commerce retargeting ads have many elements, from scams and calls to action to illustrations. It is important to pay attention to these basics, especially illustration. Your announcement design should say what you want to say and should include your branding. To improve conversion rate through retargeting, create a strong call to action that can potentially entice customers and persuade them to take action, such as ‘50% off’ or ‘Take a deal now’. Also, make sure your offer is time sensitive. It creates a sense of urgency and FOMO in your following. Also, run an A/B test to complete the announcement. Create at least four different duplicates and change either the illustration, the CTA, or the duplicate elements one at a time. Read our Blog on 8 STRATEGIES FOR STRENGTHENING YOUR BRAND to have an in-depth understanding of effective ways to build your brand.

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4. Start small and know your boundaries

Your source of best learning consists of playing a few games and running a lot of ads. For this reason, seasoned pros start small to test new challenges in practice. Experts advise starting with figuring out your profit margins to ensure you’re staying within your budget.

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5. Think outside the inbox

Even as your list of mailings grows, this in itself is not a silver bullet. Experts say- emails have first-hand experience that marketing works best when combined with retargeting efforts, and strongly advise using them together to create a more effective behemoth. To improve conversion rate through retargeting, growing mailing lists is not a silver bullet in itself. Email has always been a great channel but in practice, sometimes when people subscribe to lists, the emails end up in the promotions tab and people don’t see them.

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6. Effective Call-To-Actions to attract conversions

A compelling call to action (CTA) can have a big impact on conversion rates. CTAs prompt and escort visitors to perform requested actions on your website. An effective CTA stands out, easily conveys the benefits of the action, and creates a sense of urgency. To improve conversion rate through retargeting,  try out different CTAs on various pages on the website to see which ones trigger the most clicks and conversions. A/B testing helps you fine-tune your CTAs and optimize their effectiveness. Read our blog on HOW TO DRAFT A CALL TO ACTION: TIPS AND TRICKS to have an in-depth understanding of effective tips to create a compelling call to action.

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7. Enhanced Product descriptions and images

Guests rely heavily on product descriptions and images to make informed purchasing decisions when shopping online. To improve conversion rate through retargeting, optimizing your product descriptions and images can greatly impact your conversion rate. Ensure your product description is detailed and accurate, highlighting each item’s unique features and benefits. Use high-quality images that showcase your products from colourful angles and utilize zoom capabilities for better visibility.

8. User Reviews and Testimonials

User reviews and testimonials are important tools for making a difference. Positive reviews and testimonials provide social proof that other guests have had a positive experience with your product or service. To improve conversion rate through retargeting, encourage satisfied guests to leave reviews and write feedback by offering incentives and prizes. Place these reviews prominently on your website to build trust and credibility, especially with product vendors.

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9. Build Trust

Building trust with your guests is key to driving change. Incorporating trust signals and a social proof approach into your website increases customer confidence and reduces purchase anxiety.

Ultimately, it is important to perform analysis and track progress to measure the success of your strategy and form a data-driven opinion. Shopify offers built-in analytics tools that provide insights into your store’s performance, conversion rates, customer behaviour, and more. To improve conversion rate through retargeting, regularly review analytics and your KPIs to identify trends, areas for improvement, and areas of success. Use this data to update and optimize your strategy to continuously improve your Shopify conversion rates.

In summary, increasing Shopify conversion rates requires a combination of multiple strategies, from optimizing your website design to enhancing a sound marketing strategy. By understanding the importance of conversion rates, analysing your current standards, and implementing the strategies outlined above, you can help close more deals and more success on your Shopify store.

Rishi Khurana

Rishi Khurana is an author who writes about topics pertaining to Advertising, Marketing, Designing, Graphic Designing, Content Writing, Jobs, Careers, Business, Agencies, Work Life, Digital marketing, Market Research, Brand Promotion and Entrepreneurship.