An NGO or an social enterprise can generate funds for itself through many ways. Even though NGOs are not aimed towards earning profits, they also require funds for operating and increasing their reach. Social Enterprise marketing has picked up boon in the recent times, and many professional ad agencies also offer their services for the same. This article highlights the ways that can help an NGO to generate funds.
An NGO is a non-governmental organization that deals for the betterment of the society. It operates with an aim to address a social or political issue without aiming for monetary gains. The main motive of an NGO is generation of adequate amount of funds to operate smoothly. And, this can be achieved through developing an effective social enterprise marketing strategy. Mentioned below is a tactical NGO Marketing plan for successful generation of funds.
A good option for social enterprise marketing: Speaking in events
Engage in rendering powerful speeches at the various events emphasizing on your NGO’s motive. Speeches are an effective way to move the people’ mindsets at events. This will spread the word about your NGO and make it easier for you to receive funds from people. Also, if you want to organize an event by yourself, then you must know the 10 SUCCESSFUL METHODS TO GET AUDIENCE FOR EVENTS that will help you to generate leads.
Approaching HNI: A popular way for social enterprise marketing
HNIs are high net-worth individuals that demand better things in every context. Clearly as the name suggests, these individuals have a high net worth. If they are moved by our NGO’s social cause, you can get massive grants and donations from them. For example if you are able to convince Mukesh Ambani (The richest Indian in the world) about your social cause, them you can generate a big block of funds easily. Therefore, this step is a must for social enterprise marketing.
Collaboration with celebrities
Collaboration for a good cause (mostly with NGOs) is a new and upcoming fashion trend among the celebrities. It is a cost-effective way to promote our NGO as collaboration with celebrities for a social cause involves negligible cost. Many top celebrities including Film stars and sports people are willing to promote a charitable cause for free. Involvement of celebrities with your NGO can help you to connect with their fan base. This can pave an easy way to generate funds for your organization.
E.g. Shah Rukh Khan’s involvement with Make A Wish Foundation, had boosted the popularity of the latter.
Follow the leader: Study strategies of recognized NGO’s
There are various recognized and authentic NGO platforms around us. They have successfully implemented social enterprise marketing and have been able to generate massive grants. We must look up to their style of operation and their NGO marketing strategies. For example Goonj, Teach for India etc. are a few of the top NGOs in India. If you find it time consuming, you may hire professionals for conducting the market research for your organisation.
Be a part of social groups like Rotary, Lions, BNI
You must take an active part in the high ranking and recognized social groups like Rotary, Lions or BNI. This works as a key in promoting the NGO. At the same time, it enhances the NGO’s authenticity. Such social groups provide right networks of people, who are willing to donate for charitable causes.
SMM for social enterprise marketing
We can put more force in our social enterprise marketing strategy using social media platforms. Being one of the 10 SUCCESSFUL MARKETING TACTICS THAT WORK FOR EVERY INDUSTRY, why not to use it in NGO marketing?
You can promote your NGO by building an active social media presence and connecting with a wide audience. Plan and build a creative Facebook page for the NGO. Work on the process of NGO marketing via the Facebook page. You may also refer to the blog on A DETAILED GUIDE TO LEARN BASIC FACEBOOK MARKETING to know all the nitty-gritty of Facebook marketing. Also, you must regularly share the achievements of your NGO on social media platforms. This will invoke sympathy in the audience for a good cause. Therefore, they will be more inclined to donate funds for your organization.
Hence, all the above pointers act as a key to generate funds for an NGO. We just need to adopt a productive approach towards the social cause and work towards it wholeheartedly.